OMD Tech Stack

Global media agency network planning and buying for Fortune 500 brands

Advertising Services New York, NY 10,001+ employees Public Company

OMD operates a 14,000-person media planning and buying network across 100+ countries, with the tech stack concentrated in ad-tech platforms (DV360, The Trade Desk, Amazon DSP, DoubleClick) and analytics layers (Google Analytics, Adobe Analytics, Tableau, Power BI). The hiring mix skews heavily toward marketing (92 of 117 active roles) with significant manager and director density, paired with active projects around measurement frameworks and budget automation — suggesting a shift from traditional media execution toward outcome-driven processes and internal operational maturity.

Tech Stack 42 technologies

Core StackPrisma The Trade Desk Google Analytics AWS SAP Tableau Power BI Google Ads Excel DoubleClick Amazon DSP DV360 Adobe Analytics Yahoo LinkedIn Meta Twitter PowerPoint Citrix Word Google Bing Datorama MediaOcean SharePoint Kenshoo Google Analytics 4 Hive Alteryx SA360+11 more

What OMD Is Building

◆Challenges

Budget management inefficiencies
Optimising ctv display activity
Billing compliance issues
Budget finance process rollouts
Budget data aggregation
Inconsistent measurement across markets
Improving processes
Restrictive platform setup
Optimising campaigns to better drive results
Client outcomes improvement

▲Active Projects

Design tests to measure incremental impact of media on business outcomes
Consumer segmentation
Measurement plan development
Budget finance process rollouts
Cross-functional team integration
Digital activation hub
Optimisation frameworks
Digital channel roadmaps
Budget management process improvement
Enhance trading technology utility

Hiring Activity

Accelerating120 roles · 60 in 30d

Department

Marketing

Data

Ops

Sales

Finance

Operations

Research

Seniority

Manager

Director

Senior

Junior

Mid

Notable leadership hires: Associate Director, Performance Director, Business Operations Director, AI Enablement Lead

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About OMD

OMD is a public global media network specializing in media planning, buying, and strategy for large multinational brands. The organization operates across 100+ countries with over 14,000 employees. Core capabilities span media planning and buying across digital channels (programmatic, social, search), analytics and measurement, content strategy, and ROI optimization. The business model is services-led, with revenue tied to media spend execution and strategic advisory. Active initiatives focus on standardizing budget management processes, improving cross-market measurement consistency, and building internal optimization frameworks to drive better client outcomes.

HeadquartersNew York, NY

Company Size10,001+ employees

Hiring MarketsUnited Kingdom, United States, China, Australia, Canada, Colombia, Mexico

Frequently Asked Questions

What tech stack does OMD use for media buying?

OMD uses DV360, The Trade Desk, Amazon DSP, and DoubleClick as core programmatic platforms, paired with analytics via Google Analytics, Adobe Analytics, and Tableau for reporting and optimization.