OMD UK Tech Stack

Global media planning and buying network for brand-led campaigns

Advertising Services London, London 201–500 employees Public Company

OMD UK is a subsidiary of the world's largest media network, operating from London with 201–500 staff focused on media planning, buying, and creative activation. The tech stack reveals a performance-marketing operation: Google Ads, Meta, SEMrush, Ahrefs, and BrightEdge dominate, paired with analytics (Google Analytics, Adobe Analytics) and content management systems (WordPress, Drupal, Magento). Hiring is heavily skewed toward marketing-led roles (16 of 19 active positions, mostly director and senior tier), with notable director-level openings in AV investment, affiliate account management, and strategy—indicating investment in premium account leadership and revenue expansion.

Tech Stack 21 technologies

Core StackGoogle Ads Python Magento WordPress Google Analytics Jira Trello Meta Ads Manager Adobe Experience Manager Umbraco Drupal Joomla Progressive Web App Adobe Analytics Hive Screaming Frog Google Search Console Ahrefs SEMrush BrightEdge Google Tag Manager

What OMD UK Is Building

◆Challenges

Improving marketing effectiveness
Optimising media spend
Maximising sales
Meeting client expectations in av media
Accurate campaign budgeting and billing
Staying ahead of av media trends
Identifying new revenue streams for the department
Driving growth into new areas
Maximising marketing investment
Delivering impactful insights

▲Active Projects

Cross-channel av campaigns for lidl uk
Tv, video, cinema and audio campaign activation
Aviva flagship account
Seo & geo strategy development
Evolving seo programmes into geo
Launch new affiliate activities
Identify new partners and expansion opportunities
Digital planning and activation for global flagship account
Merchandising and delivery of key brand projects
Implementation of planning principles

Hiring Activity

Accelerating20 roles · 20 in 30d

Department

Marketing

Data

Strategy

Seniority

Director

Senior

Manager

Mid

Principal

Notable leadership hires: Affiliate Account Director, AV Investment Director, Strategy Director, Performance Integration Director

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About OMD UK

OMD UK operates as the UK entity of a global media network with over 14,000 employees across more than 100 countries. The business focuses on media planning, buying, and integrated campaign delivery for major brands, with specialization in communications strategy, digital display, search, social, and performance marketing. Current project work spans cross-channel AV campaigns, SEO and geo-targeting strategy, affiliate network expansion, and digital activation for flagship accounts. The organization manages complex client relationships (including large-scale retailers and financial services firms) and is actively addressing pain points around campaign budgeting accuracy, media spend optimization, and campaign effectiveness measurement.

HeadquartersLondon, London

Company Size201–500 employees

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech does OMD UK use for media planning?

OMD uses Google Ads, Meta Ads Manager, SEMrush, Ahrefs, and BrightEdge for campaign planning and execution, paired with Google Analytics and Adobe Analytics for measurement, plus Jira and Trello for workflow management.

Where is OMD UK headquartered?

OMD UK is headquartered in London and currently hiring exclusively within the United Kingdom.

How this profile is built

OMD UK's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.