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MARS Cosmetics Tech Stack

Indian affordable cosmetics brand with 600+ SKUs across color and base makeup

Personal Care Product Manufacturing Delhi, Delhi 201–500 employees Founded 2016 Partnership

MARS Cosmetics manufactures and sells direct-to-consumer beauty products across India's major e-commerce and beauty platforms. The tech stack reveals a design-heavy operation—SolidWorks, Fusion 360, Rhino, KeyShot, Blender, and 3D rendering tools (Maya, V-Ray, Unreal Engine) dominate—pointing to active investment in product and packaging design workflows. Current hiring acceleration in marketing, ops, and research, paired with active projects in formulation development, R&D lab establishment, and new product lines, signals scaling of internal innovation capacity rather than outsourced manufacturing.

Tech Stack 45 technologies

Core StackSolidWorks Figma Adobe Photoshop Adobe Premiere Pro Canva Google Analytics AWS Google Ads Shopify JavaScript TypeScript Fusion 360 Rhino KeyShot Blender V-Ray Microsoft Office Excel Word PowerPoint ChatGPT Maya 3ds Max Unity Unreal Engine Meta Google Analytics 4 Google Search YouTube Ads Google Sheets+15 more

What MARS Cosmetics Is Building

◆Challenges

Reducing dependency risk
Inventory accuracy
Building r&d labs from the ground up
Ensuring compliance with international regulations
Unlock new categories
Manual work
Slow concept-to-sample cycles
Client experience
Stock variance reduction
Audit compliance

▲Active Projects

New formulation development
Internal web tools and dashboards
New product lines
Internal ai stack development
R&d lab establishment
Ingredient research
Cosmetic product and packaging design
Retail fixture design
Influencer content integrations
Product launches

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Marketing

4

Ops

4

Research

4

Design

3

Engineering

2

HR

2

Product

2

Support

2

Seniority

Mid

8

Senior

5

Lead

4

Manager

4

Intern

3

Junior

2

Notable leadership hires: Research and Development Head

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About MARS Cosmetics

MARS Cosmetics is an Indian beauty brand founded in 2016, operating from Delhi with 201–500 employees. The company manufactures and distributes over 600 SKUs across eyes, lips, and face categories, positioned as affordable, vegetarian, and cruelty-free. Products are sold through a hybrid model: direct-to-consumer via marscosmetics.in and wholesale partnerships with major Indian e-commerce platforms (Nykaa, Purplle, Flipkart, Amazon, Myntra, Meesho, Blinkit, Zepto). Manufacturing and sourcing spans globally (Germany, Taiwan, China) while formulation and design are India-based. The company operates as a partnership structure.

HeadquartersDelhi, Delhi

Company Size201–500 employees

Founded2016

Hiring MarketsIndia

Frequently Asked Questions

What design and CAD tools does MARS Cosmetics use?

SolidWorks, Fusion 360, Rhino, KeyShot, Blender, Maya, 3ds Max, and V-Ray. This stack suggests packaging, product geometry, and rendering work in-house, with heavy 3D design workflows.

Is MARS Cosmetics hiring for research and development?

Yes. Research has 4 active roles; a Research and Development Head position is open. Additional hiring in ops (4) and design (3) reflects R&D lab build-out and formulation scaling.

Where does MARS Cosmetics sell its products?

Direct via marscosmetics.in and wholesale: Nykaa, Purplle, Tira, Amazon, Flipkart, Myntra, Meesho, Blinkit, and Zepto. All hiring and operations are India-based.