Madhive Tech Stack

CTV ad platform for local broadcasters and SMB advertisers

Advertising Services New York, New York 501–1,000 employees Privately Held

Madhive operates a demand-side platform (DSP) and supply-side platform (SSP) serving local broadcasters and small-to-medium advertisers in CTV and streaming. The stack—Go, React, BigQuery, PostgreSQL, Kubernetes, Terraform—reflects infrastructure built for real-time bidding at scale; active projects around AI/ML integration, execution engines, and programmatic optimization signal a shift toward automation and performance prediction in campaign management. Current hiring velocity is accelerating, with marketing and engineering leading the headcount push, suggesting product launch or competitive positioning work underway.

Tech Stack 27 technologies

Core StackGo React Looker OpenTelemetry New Relic gRPC BigQuery PostgreSQL Apache Airflow Docker Firebase Kubernetes Terraform AWS Helm GitHub Actions Datadog CloudWatch DSP Google Workspace Microsoft Office GCP Bigtable Spanner Cloud Build Bash Google Slides

What Madhive Is Building

◆Challenges

Campaign performance optimization
Retention revenue and growth goals
Enhancing bidding and targeting capabilities
Complex financial transactions
High-throughput workflows
Data-rich automation
Scaling real-time bidding system
Handling massive data volumes
Optimizing backend infrastructure
Expanding dooh capabilities

▲Active Projects

Programmatic optimization product development
Next generation attribution and optimization products
Sem campaign creation
Next generation activation tools
Omnichannel surfaces integration
Execution engine design
Ai/ml integration into dsp
Data pipelines
Api development
Develop positioning playbooks and training

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

Engineering

Ops

Sales

Support

Data

Design

Executive

Seniority

Mid

Senior

Junior

Lead

Manager

Principal

Company intelligence

Find more companies like Madhive by tech stack, pain points and active projects

Get started free

About Madhive

Madhive provides an independent, customizable ad-buying platform designed specifically for local media professionals and broadcasters to reach audiences across CTV, streaming, and traditional video. The platform connects local advertisers with broadcasters including Fox and Scripps, enabling targeted, full-funnel campaigns. Core capabilities include audience targeting, video monetization, cross-screen reach, and omnichannel execution. The company processes campaigns daily for over 30,000 small and medium businesses. Madhive is based in New York and operates across the United States and Canada.

HeadquartersNew York, New York

Company Size501–1,000 employees

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Madhive use?

Madhive's platform is built on Go and React, with data infrastructure spanning PostgreSQL, BigQuery, Bigtable, and Apache Airflow. Observability uses New Relic and Datadog; deployment runs on GCP and AWS via Kubernetes and Terraform.

What is Madhive working on?

Active projects include AI/ML integration into the DSP, next-generation attribution and activation tools, execution engine design, omnichannel surface integration, and data pipeline development for handling real-time bidding workflows.