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Maa Althahab Tech Stack

Fragrance and personal care brand with retail and direct-to-consumer expansion

Personal Care Product Manufacturing Başakşehir, Istanbul 501–1,000 employees Founded 2006 Privately Held

Maa Althahab operates a fragrance and cosmetics business spanning four product lines (oils, ready products, oriental bottles, franchising) across ~100 stores globally, with headquarters now in Cairo and manufacturing roots in Syria and Turkey. The sales-led hiring mix (11 of 25 active roles) paired with active marketplace, retail expansion, and influencer activation projects signals a shift toward omnichannel growth — balancing direct retail openings in prime malls with programmatic digital campaigns across Egypt and the MENA region.

Tech Stack 25 technologies

Core StackAWS Shopify AutoCAD SketchUp Revit Adobe Creative Cloud Adobe Illustrator Instagram LinkedIn Meta Microsoft Office Word Excel PowerPoint TikTok YouTube MikroTik Google Workspace Snipe-IT Lansweeper Gmail GIS Google InDesign Photoshop

What Maa Althahab Is Building

◆Challenges

Expanding into new markets
Budget constraints
Cost-effective execution
Staying ahead of competition
Optimizing marketplace performance
Avoiding out-of-stock situations
Increasing revenue across platforms
Increasing fragrance sales
Managing international exhibitions
Ensuring compliance with international trade regulations

▲Active Projects

Programmatic communication plans for egypt and mena region
Unboxing programs
Influencer activations
Promotional campaigns across marketplaces
Website marketing activities
Campaign performance reporting
Business driving events
International exhibitions
Retail expansion in targeted malls
Market analysis for prime retail opportunities

Hiring Activity

Steady25 roles · 10 in 30d

Department

Sales

11

Marketing

6

Design

4

Ops

2

Finance

1

Support

1

Seniority

Mid

14

Junior

5

Senior

4

Manager

2

Notable leadership hires: Chief Operating Officer

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About Maa Althahab

Maa Althahab is a privately held fragrance and personal care company operating under the Al Masmoum Group umbrella since 2006. The business manufactures and distributes perfumes, deodorants, hair care, cosmetics, and makeup across a chain of approximately 100 retail locations worldwide, with particular density in Egypt (roughly 30 branches) and expansion into the UK, Lebanon, Italy, and Turkey. Product portfolio includes oil-based fragrances, ready-to-wear formulations, and oriental-style bottles, plus a franchising channel. The company employs 501–1,000 people across manufacturing, retail operations, and regional sales functions.

HeadquartersBaşakşehir, Istanbul

Company Size501–1,000 employees

Founded2006

Hiring MarketsEgypt, United Kingdom, Lebanon, Italy, Turkey

Frequently Asked Questions

What is Maa Althahab's tech stack?

Primary tools include Shopify (e-commerce), AWS (infrastructure), Adobe Creative Suite (design), Microsoft Office suite, Google Workspace, and social platforms (Instagram, TikTok, LinkedIn, Meta) for marketing and communication.

What business challenges does Maa Althahab face?

Market expansion, budget constraints, cost-effective execution, inventory management, marketplace performance optimization, and compliance with international trade regulations across multiple regions.