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Lotlinx Tech Stack

AI-powered VIN analytics platform for auto dealer inventory optimization

Technology, Information and Internet Peterborough, New Hampshire 51–200 employees Founded 2012 Privately Held

Lotlinx runs an AI-driven VIN performance platform built on Salesforce + NetSuite + AWS, designed to help dealers optimize inventory and pricing independent of market conditions. The sales-heavy hiring mix (7 of 9 active department roles) paired with projects around new dealership acquisition and enterprise expansion signals aggressive GTM scaling, while concurrent work on agentic AI infrastructure suggests the platform is moving toward autonomous recommendation and decision-support layers.

Tech Stack 17 technologies

Core StackSalesforce HubSpot NetSuite Bill.com Jira GitLab Apex AWS Outreach Excel Brex Gearset Visualforce Lightning Web Components

What Lotlinx Is Building

◆Challenges

Preventing dealer churn
Optimizing inventory strategies
Low market penetration
Underpenetrated prospects
Optimizing salesforce functionality
Managing end-user requests
Ensuring data accuracy
Expanding enterprise footprint
Under-penetrated opportunities
Expanding beyond current suite of data-driven products

▲Active Projects

Customer success reporting and strategic campaigns
Product/service updates prioritization
New dealership acquisition
Ai platform core infrastructure
Agentic ai approach

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Sales

7

Engineering

1

Finance

1

Seniority

Manager

4

Senior

3

Junior

1

Mid

1

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About Lotlinx

Lotlinx operates a VIN-level analytics platform for automotive dealers, helping them manage inventory strategy, pricing, and ad spend without relying on broad market signals or markdown-driven decisions. Founded in 2012, the company has built what it positions as the industry's first AI-backed VIN performance system, backed by a dataset of vehicle and shopper behavior. Core operations span customer success (reporting and campaign strategy), product prioritization, and dealership acquisition across the U.S., U.K., and Canada. Reported pain points include dealer churn prevention, low market penetration among target segments, and data accuracy — challenges typical of SMB sales-driven SaaS scaling in a fragmented dealer network.

HeadquartersPeterborough, New Hampshire

Company Size51–200 employees

Founded2012

Hiring MarketsUnited States, United Kingdom, Canada

Frequently Asked Questions

What is Lotlinx's technology stack?

Lotlinx runs on Salesforce, NetSuite, HubSpot, Outreach, Jira, GitLab, and AWS. Salesforce customization uses Apex, Visualforce, and Lightning Web Components; they use Gearset for deployment automation. Bill.com and Brex handle finance operations.