Deepfake detection and digital identity protection for public figures
Loti protects celebrities, public figures, and corporate IP from deepfakes, impersonation, and unauthorized content across the open internet. The tech stack reveals a blockchain-first architecture (Solidity, IPFS, The Graph, on-chain rights enforcement) paired with conventional cloud infrastructure (AWS, GCP, Azure, Postgres, MongoDB), suggesting they're building a hybrid model where identity verification and content provenance live on-chain while transaction scaling happens off-chain. Active projects center on zero-knowledge login, scalable transaction APIs, and legal ontology for on-chain rights—indicating a move from detection-only toward decentralized identity infrastructure.
Loti AI, founded in 2022, operates a platform for likeness protection, deepfake detection, impersonation prevention, and content location and removal across social media, streaming, and adult sites. The company serves high-profile individuals and corporate rights holders who face growing exposure to AI-generated synthetic media. They're headquartered in Seattle with 51–200 employees split across engineering (majority), product, marketing, operations, legal, and research. Hiring activity is minimal but steady, concentrated in US and India engineering roles at mid-to-senior levels. The business model combines immediate reactive services (content removal, impersonation takedowns) with long-term platform infrastructure (zero-knowledge identity, on-chain rights enforcement) aimed at eventual creator and consumer protection products.
Loti runs Solidity and blockchain infrastructure (IPFS, The Graph) for on-chain rights, paired with AWS/GCP/Azure cloud, Kubernetes orchestration, Python/Node.js backends, and Postgres/MongoDB/DynamoDB for data. They also integrate with social platforms (LinkedIn, X, Instagram) and use Jira, Confluence, Figma for internal ops.
Core projects include zero-knowledge login prototypes, scalable API platforms for high-volume transaction processing, legal ontology for on-chain rights compliance, and transaction processing pipelines. They're also building account management, QA workflows, and performance optimization across platform components.
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