D2C fresh meat and seafood logistics at scale across Indian metros
Licious operates a vertically integrated meat and seafood supply chain spanning farms, processing, cold logistics, and last-mile delivery across seven major Indian cities. The tech stack—SAP, Oracle, Kafka, Kubernetes, Cassandra, Elasticsearch—reflects a capital-intensive, data-driven operations business managing perishables at high velocity. Engineering and ops hiring are accelerating (32 of 92 open roles) while projects focus on retail expansion, quality dashboards, and supply chain visibility (flock tracking, disease surveillance), signaling a shift from pure e-commerce toward physical retail and tighter operational control.
Notable leadership hires: Head of Sourcing, Store Lead
Licious is a direct-to-consumer meat and seafood brand founded in 2015 that has grown to serve 4.5 million customers across Bengaluru, NCR, Mumbai, Hyderabad, Pune, Chennai, and Kolkata. The company controls its own poultry farms, five processing centers with 36,000-tonne annual capacity, and a proprietary 0–4°C cold chain, enabling same-day and 30-minute quick-commerce delivery. The business model spans D2C e-commerce, expanding physical retail stores, and partnerships with quick-commerce platforms. With 1,001–5,000 employees and a hiring focus on engineering, operations, and product teams, Licious is scaling infrastructure to support rapid store rollout while managing the operational complexity of fresh food supply at urban scale.
Licious uses SAP and Oracle for enterprise systems, Kafka and Redis for data streaming, Cassandra for distributed storage, Kubernetes for container orchestration, and Elasticsearch/OpenSearch for search and observability. Frontend spans React Native and JavaScript; backend uses Java and Spring Boot.
Licious is headquartered in Bangalore, Karnataka, India, and operates exclusively within India across seven major metro cities: Bengaluru, NCR, Mumbai, Hyderabad, Pune, Chennai, and Kolkata.
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