LeasingMarkt.de Tech Stack

Online marketplace for vehicle leasing contracts in Germany

Technology, Information and Internet Düsseldorf, North Rhine-Westphalia 51–200 employees Founded 2012 Partnership

LeasingMarkt.de operates Germany's largest online leasing marketplace, connecting lessees with dealers and leasing companies through a transparent pricing model. The tech stack spans full-stack JavaScript (Next.js, Node.js), backend services in Java and PHP, and multi-cloud infrastructure (AWS, Azure, GCP) — a pattern suggesting modular, scalable architecture across performance marketing and core platform. Active migration from Salesforce Marketing Cloud to Iterable, paired with adoption of GitHub Copilot and Claude, signals a shift toward AI-augmented workflows and real-time customer engagement.

Tech Stack 28 technologies

Core StackGoogle Ads Meta Ads AppsFlyer Braze TypeScript Node.js Next.js Java Spring PHP Laravel AWS OpenAI Anthropic Vertex AI TikTok Ads YouTube Google Tag Manager Azure GCP Azure OpenAI

AdoptingIterable GitHub Copilot Cursor ChatGPT Claude OpenAI Codex

ReplacingSalesforce Marketing Cloud

What LeasingMarkt.de Is Building

◆Challenges

Scaling digital marketing efforts
Identifying new performance channels
Optimizing cross-channel performance
Digitalizing accounting processes
Optimizing financial processes
Optimizing customer portfolio
Achieving sales targets
Maintaining market leadership
Migrating from salesforce marketing cloud to iterable

▲Active Projects

Performance campaigns across app, search, and paid social
Implement new events, pixels, and server-side tracking
A/b testing and data-based scaling
Digitalization and automation of accounting processes
Coordinating financial processes with stakeholders
Developing largest leasing marketplace
Customer portfolio optimization campaigns
Sfmc to iterable migration
Multi-channel crm strategy and execution
Ai-powered internal tools and workflows

Hiring Activity

Accelerating5 roles · 2 in 30d

Department

Marketing

Engineering

Finance

Sales

Seniority

Senior

Lead

Manager

Mid

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About LeasingMarkt.de

LeasingMarkt.de is an online marketplace founded in 2012 that simplifies vehicle leasing for consumers while providing sales and integration tools to dealers and leasing companies. Based in Düsseldorf with 51–200 employees, the company operates in a historically opaque niche market by standardizing pricing, enabling direct comparison, and integrating seller workflows (dealer-management systems, custom calculation engines). The business model combines marketplace network effects with B2B2C dealer partnerships, generating revenue through transaction fees and seller services.

HeadquartersDüsseldorf, North Rhine-Westphalia

Company Size51–200 employees

Founded2012

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does LeasingMarkt.de use?

Frontend: Next.js, TypeScript. Backend: Node.js, Java, Spring, PHP, Laravel. Infrastructure: AWS, Azure, GCP. AI/LLM: OpenAI, Anthropic, Azure OpenAI, Vertex AI. Marketing: Google Ads, Meta, TikTok, Braze, AppsFlyer, Google Tag Manager.

What is LeasingMarkt.de working on?

Performance marketing scaling (app, search, paid social), server-side tracking and pixel implementation, A/B testing infrastructure, SFMC-to-Iterable migration, multi-channel CRM strategy, accounting automation, and AI-powered internal tools and workflows.