Laurel automates time capture and analysis for accounting, consulting, and law firms. The stack reveals a modern data and automation architecture—Kafka adoption signals a shift toward event-driven systems, while heavy investment in agentic workflows (n8n, Cursor, LLM feature work) and SAP/Boomi integration suggests Laurel is moving beyond simple time entry into automated workflow orchestration. Engineering-heavy hiring (7 of 16 open roles) paired with active projects in AI agent deployment and event-driven architecture indicates rapid technical expansion.
Laurel is an AI time-tracking platform built for professional services firms—accounting, consulting, and law practices. Founded in 2018 and based in San Francisco, the company helps these organizations capture work time automatically, connect time data to revenue and profitability metrics, and optimize resource allocation. The platform integrates with enterprise systems (SAP, Salesforce, HubSpot) and spans time capture, analytics, and business intelligence workflows. Current focus areas include enterprise onboarding, SOC 2 compliance, and agentic workflow capabilities to reduce manual time entry friction.
Core: Python, Django, PostgreSQL, MongoDB, ClickHouse. Data: Apache Airflow, Kafka. Infrastructure: AWS, Kubernetes, Docker, Terraform. Integrations: SAP S/4HANA, SAP BTP, Boomi, Salesforce, HubSpot. Automation: n8n, Replit, Cursor. Workflow: Gong, Outreach, Slack, Zoom.
Core projects: AI agent deployment, agentic workflow platform, LLM-heavy feature integration, event-driven architecture migration. Go-to-market: ABM enrichment workflows, content ops tooling. Operations: SOC 2 readiness, enterprise customer onboarding, Boomi/SAP tenant deployment.
Laurel's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.