Swedish denim and workwear retailer scaling B2B with omnichannel operations
Lager 157 is a public Swedish apparel manufacturer and retailer founded in 1999, now in a sales-driven expansion phase with 64 open roles in 30 days, predominantly in commercial teams. The stack—Snowflake, Power BI, Python, React, AWS—supports internal tool-building and data pipelines, while active projects reveal a pivot toward B2B distribution and omnichannel integration (Voyado, POS/Sitio), suggesting a transition from wholesale-only to direct-to-business channels.
Notable leadership hires: Head of B2B
Lager 157 manufactures and distributes denim, workwear, outdoor, and basic apparel from its headquarters in Gällstad, Sweden. The company operates both retail (physical stores) and wholesale channels across Scandinavia and Central Europe. Current focus areas include B2B organization scaling, omnichannel system integration, supply chain optimization, and data infrastructure modernization. Leadership recently hired a Head of B2B, signaling strategic emphasis on commercial expansion beyond traditional retail.
Snowflake for data warehousing, Power BI for analytics, JavaScript/Node.js/React for applications, Python for automation, and AWS/Azure/GCP for cloud infrastructure.
Sweden (HQ), Norway, Netherlands, Denmark, Germany, and Finland—primarily Nordic and Central European markets aligned with their distribution footprint.
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