Wealth management platform for independent financial advisors
Kestra Financial operates a Salesforce-native advisor platform serving independent RIAs and broker/dealers. The tech stack reveals a company mid-modernization: they're standardizing on Salesforce (Einstein adoption underway) while simultaneously migrating a legacy Azure data ecosystem toward governance and lineage tooling (Alation, Profisee). Active projects span Salesforce transformation, multi-year advisor tech roadmap, and post-acquisition platform consolidation—signaling a scaling operation managing both organic product velocity and M&A integration.
Notable leadership hires: Technical Lead, Lead Generation Coordinator, Client Service Director
Kestra Financial provides wealth management and practice management solutions to independent financial advisors and RIA firms. The platform combines broker/dealer services, integrated technology, practice enrichment, and advisor training. The company operates through multiple service lines (Investment Services, Private Wealth Services, Advisory Services, Institutional Services) and maintains a 201–500 person team headquartered in Austin, Texas. Operations span finance, support, engineering, and product functions, with active hiring across all major departments.
Salesforce and Apex as primary platforms, supplemented by LaserFiche (document management), Redtail CRM, Tableau and Power BI (analytics), SailPoint and Okta (identity), and AWS and Azure cloud infrastructure.
Salesforce transformation and advisor platform modernization; Azure data ecosystem migration with data governance tooling; integrating acquired firms onto unified stack; and developing multi-year advisor technology roadmap.
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