ZOE Tech Stack

AI-driven personalized nutrition platform backed by scientific research

Technology, Information and Internet London, Select One... 51–200 employees Founded 2017 Privately Held

ZOE pairs machine learning and biology research to deliver personalized nutrition guidance at scale. The stack—React Native, Python/FastAPI, dbt, BigQuery, and Braze—reveals a mobile-first consumer product with heavy data and personalization infrastructure. Active work across causal modeling, lifecycle campaigns, and subscription complexity suggests ZOE is shifting from single-feature retention (personalized recommendations) toward full-funnel monetization, with engineering capacity now stretched across payment integrations and platform scaling.

Tech Stack 40 technologies

Core StackBraze Figma React Native TypeScript Redux Storybook Mixpanel AppsFlyer Firebase Kotlin Python FastAPI Django GitHub Actions dbt React Adobe Premiere Pro After Effects Google Ads BigQuery Expo Rive Reanimated RTK Query Fastlane RevenueCat Spring Boot SQL Meta TikTok+9 more

AdoptingReact Native ElevenLabs

What ZOE Is Building

◆Challenges

Multiple streams of work management
Scalability of payment integrations
Unlocking full power of crm platform
Scaling personalisation
Reducing engineering load
Ways of working definition
Scaling research operations
Gap between discovery and product
Subscription management complexity
Increasing creative production speed

▲Active Projects

Product metrics evolution
Subscription management
Ugc video asset production for meta, tiktok, google ads
Predict program
Pricing experiments
Payment provider integrations
Causal modeling for user behaviour
Product experimentation platform improvements
Lifecycle campaigns across email, push, sms, and in-app messaging
Infrastructure scaling for global member base

Hiring Activity

Decelerating15 roles · 4 in 30d

Department

Marketing

Engineering

Product

Research

Data

Finance

Seniority

Senior

Lead

Manager

Junior

Mid

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About ZOE

ZOE is a health-tech company delivering AI-powered personalized nutrition programs to tens of thousands of members in the US and UK. The product combines mobile apps (iOS/Android via React Native and Kotlin), backend data pipelines (Python, dbt, BigQuery), and behavioral AI to tailor dietary guidance to individual biology. The company was founded in 2017 by scientists from leading research institutions and operates as a remote-first organization of 51–200 employees. Revenue comes primarily from subscription memberships; current challenges center on payment-provider scaling, CRM platform utilization, and operationalizing research findings into product features.

HeadquartersLondon, Select One...

Company Size51–200 employees

Founded2017

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does ZOE use?

Core stack: React Native and Kotlin for mobile, Python/FastAPI for backend, dbt and BigQuery for analytics, Braze for messaging, RevenueCat for subscriptions, Firebase for infrastructure. Also uses Mixpanel, AppsFlyer, and SQL. Currently adopting ElevenLabs.

What is ZOE working on right now?

Active projects include subscription management systems, causal modeling for user behavior, pricing experiments, payment provider integrations, lifecycle campaign automation (email, push, SMS, in-app), product experimentation platform, and infrastructure scaling for a global member base.