Out-of-home advertising infrastructure operator with global street furniture and transport networks
JCDecaux operates the world's largest out-of-home advertising platform across street furniture, transport hubs, and billboards in 80+ countries. The tech stack reveals a classic enterprise transformation in motion: heavy SAP footprint (S/4HANA, Fiori, Unity) alongside modern cloud (AWS, Azure, Snowflake, dbt), with aggressive adoption of RPA and Microsoft 365 automation. Active projects show simultaneous execution on ERP modernization, AI governance, and compliance—typical of a mature operator balancing legacy infrastructure scale with digital maturity.
Notable leadership hires: Tech Lead, Technology Director, Asset Management Director, Compliance Director
JCDecaux, founded in 1964, invented advertising street furniture and grew into the world's leading out-of-home media company. The business spans three divisions: street furniture (bus shelters, kiosks, benches), transport advertising (airports, train stations, metro systems), and billboard networks. Operations span multiple countries with distributed subsidiaries, requiring centralized governance for security, compliance, and insurance coordination. The company manages physical asset networks at scale—installation, maintenance, campaign reporting, and revenue optimization across thousands of locations globally. Current hiring focuses on operations and engineering roles to support infrastructure modernization and digital transformation initiatives.
Enterprise core: SAP S/4HANA, Oracle Hyperion, Essbase. Cloud: AWS, Azure, GCP, Snowflake. Data/analytics: dbt, Python, SQL, Power BI. Security: Azure Entra ID, Zscaler, Azure Sentinel. Adopting: RPA, Microsoft 365 suite (Teams, SharePoint, OneDrive).
Yes. Two active projects specifically target S/4HANA deployment—one global relaunching effort and one subsidiary-focused program. SAP Unity deployment is also in progress, alongside Microsoft 365 rollout across subsidiaries.
Other companies in the same industry, closest in size