Invoca Tech Stack

Revenue intelligence platform connecting marketing spend to closed deals

Software Development West Hollywood, California 201–500 employees Founded 2008 Privately Held

Invoca operates at the convergence of marketing, sales, and revenue analytics—tracking phone and digital interactions to connect ad spend directly to customer revenue. The tech stack (Salesforce, Outreach, ZoomInfo, RAG) and hiring mix (senior-skewed across engineering, sales, and product) reveal an organization building toward agentic AI workflows while navigating AI safety and compliance at scale. Active projects show investment in third-party risk management and customer advocacy, alongside foundational work on data platform evolution and production reliability.

Tech Stack 10 technologies

Core StackSalesforce ZoomInfo RAG JavaScript Okta Skilljar Highspot Outreach LinkedIn Sales Navigator

AdoptingRAG

What Invoca Is Building

◆Challenges

Ensuring compliance with international regulations
Ensuring ai safety at scale
Mitigating compliance and ai-related risks
Improving retention
Customer advocacy
Paying down technical debt
Ensuring production reliability
Maintaining a brisk but sustainable pace
Scaling enablement operations
Identifying control gaps

▲Active Projects

Agentic ai workflows
Global ai and security compliance strategy
Build and deploy tool servers
Third-party risk management guidance
Customer advocacy program expansion
Customer user group management
Customer success story promotion
Data management platform evolution
Enablement roadmap implementation
Risk register development

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Engineering

Sales

Product

Ops

Marketing

Security

Seniority

Senior

Mid

Manager

Staff

Director

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About Invoca

Invoca is a revenue execution platform that tracks and optimizes the buyer journey across phone and digital channels, helping marketing and sales teams measure the direct revenue impact of their spend. Founded in 2008 and based in West Hollywood, the company sells into mid-market and enterprise consumer brands, with integrations across leading marketing and CRM platforms. The organization operates with 201–500 employees across engineering, sales, product, operations, and security functions, currently hiring across the United States with acceleration in senior and engineering roles.

HeadquartersWest Hollywood, California

Company Size201–500 employees

Founded2008

Hiring MarketsUnited States

Frequently Asked Questions

What is Invoca's tech stack?

Core platforms: Salesforce, Outreach, ZoomInfo, LinkedIn Sales Navigator. Additionally uses Skilljar, Highspot, Okta, JavaScript, and is actively adopting RAG (retrieval-augmented generation) for AI features.

What is Invoca building right now?

Active projects include agentic AI workflows, global AI and security compliance strategy, data management platform evolution, third-party risk management, and customer advocacy program expansion. Pain points center on AI safety, compliance, retention, and technical debt.