Insightland Tech Stack

AI-powered SEO and analytics consulting for e-commerce and enterprise growth

Technology, Information and Internet Wrocław, Lower Silesian 11–50 employees Founded 2018 Privately Held

Insightland operates at the intersection of SEO, search analytics, and AI-driven optimization. The tech stack reveals a heavy reliance on Google's ecosystem (Search Console, Analytics 4, Ads) plus specialist SEO tools (Semrush, Ahrefs, Screaming Frog), while actively adopting social platforms (TikTok, Pinterest, YouTube) — signaling an expansion beyond organic search into paid media and channel diversification. The hiring mix is marketing-led (13 roles) with accelerating velocity, driven by projects in AI search strategy, backlink scoring, and international SEO migrations.

Tech Stack 23 technologies

Core StackJavaScript Google Ads Meta Ads Google Analytics LinkedIn Ads Google Google Analytics 4 Google Search Console Semrush Screaming Frog Ahrefs Microsoft Clarity Hotjar Excel Google Sheets HTML CSS TikTok Ads Pinterest Ads YouTube Ads TikTok Pinterest YouTube

AdoptingTikTok Pinterest YouTube

What Insightland Is Building

◆Challenges

Adapting seo to ai
Cross-channel integration
Predicting seo trends
Evolving seo with ai
Need ai-driven seo solutions
Seo roi improvement
Business profit increase
Improving roi from seo
Site migrations
Optimizing site architecture

▲Active Projects

Backlink score ai development
Ai search strategy development
Ai search platform
Paid media strategy development
International seo projects
Seo strategy
Data integration automation
Leading strategic client projects
Content strategy implementation
Content audit and recommendations

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Marketing

Data

Seniority

Mid

Lead

Senior

Notable leadership hires: Head of SEO

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About Insightland

Insightland is a 30-person consulting firm based in Wrocław, Poland, founded in 2018. They specialize in SEO optimization, AI search intelligence, web analytics, and data-driven strategy for mid-market and enterprise clients. Core service areas span SEO website migrations, conversion rate optimization, e-commerce analytics, and strategic consulting on churn prediction and dynamic pricing. The company operates with a marketing-forward organizational structure (13 marketing roles focused on strategy and client delivery) and is actively scaling, with 9 new roles posted in the last 30 days.

HeadquartersWrocław, Lower Silesian

Company Size11–50 employees

Founded2018

Hiring MarketsPoland

Frequently Asked Questions

What is Insightland's tech stack?

Insightland uses Google Analytics 4, Google Search Console, Semrush, Ahrefs, Screaming Frog, Microsoft Clarity, Hotjar, and Screaming Frog for core SEO and analytics work. They also run paid media campaigns via Google Ads, Meta, TikTok, Pinterest, LinkedIn, and YouTube, with active adoption of TikTok, Pinterest, and YouTube.

What is Insightland working on?

Active projects include AI search strategy development, backlink score AI, paid media strategy, international SEO projects, data integration automation, and SEO site migrations for strategic clients. They are also focused on content strategy implementation and site architecture optimization.