Upfluence Tech Stack

Influencer marketing platform connecting eCommerce brands with creators at scale

Technology, Information and Internet New York, NY 51–200 employees Founded 2013 Privately Held

Upfluence operates an influencer marketing platform serving 1,300+ eCommerce and social commerce brands. The tech stack reveals a data-intensive operation—PostgreSQL, Cassandra, Elasticsearch, and RabbitMQ for high-volume creator and campaign data—now adopting Kubernetes to handle scaling challenges. Hiring is heavily weighted toward marketing and product (7 of 10 active roles), with active projects in automation, budget optimization, and paid acquisition, signaling a shift toward programmatic workflows and efficiency.

Tech Stack 34 technologies

Core Stackn8n Salesforce HubSpot Supabase Airtable JavaScript Python Cursor Adobe Creative Cloud Go Ruby PostgreSQL Elasticsearch RabbitMQ Prometheus Mixpanel Zapier Zoom Gusto Rippling Deel Google Ads Google Analytics 4 Apache Cassandra Apache Thrift VWO Elementor OpenAI API JazzHR Bing Ads+3 more

AdoptingKubernetes

What Upfluence Is Building

◆Challenges

Expanding team and offices
Increasing inbound traffic
Scaling data for millions of influencers
Migrating to kubernetes
Scaling product for growth
Scaling hiring processes
Improving recruitment efficiency
Optimizing acquisition efficiency
Optimizing acquisition channels
Large-scale data ingestion

▲Active Projects

Automations and ai workflows
Internal tools
Campaign planning and execution
Budget optimization
Traffic management campaigns
Ads mobile creator space squad
Cro & funnel improvements
Paid acquisition agency management
Organic & seo initiatives
Run real initiatives end-to-end

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Marketing

Product

Engineering

Support

Seniority

Mid

Senior

Intern

Junior

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About Upfluence

Upfluence is a privately held influencer marketing platform founded in 2013 and based in New York. The product helps eCommerce brands and agencies drive online sales by identifying, managing, and tracking influencer partnerships at scale. The platform combines social data and brand affinity analysis to convert high-performing customers into affiliate and ambassador relationships. With 1,300+ clients and a 51–200-person team across the US, Canada, and France, Upfluence is actively scaling its product capabilities and expanding its go-to-market operations.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2013

Hiring MarketsFrance, United States, Canada

Frequently Asked Questions

What tech stack does Upfluence use?

Upfluence uses PostgreSQL and Apache Cassandra for data storage, Elasticsearch for search, RabbitMQ for messaging, and Kubernetes for orchestration. On the application layer: JavaScript, Python, Go, and Ruby. Marketing and analytics tools include Salesforce, HubSpot, Google Analytics 4, Mixpanel, and VWO.

What is Upfluence working on?

Active projects include automations and AI workflows, campaign planning and execution, budget optimization, paid acquisition agency management, organic and SEO initiatives, and conversion rate optimization. The team is also managing infrastructure migration to Kubernetes and large-scale data ingestion.

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How this profile is built

Upfluence's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.