U

Upfluence Tech Stack

Influencer marketing platform connecting eCommerce brands with creator networks

Technology, Information and Internet New York, NY 51–200 employees Founded 2013 Privately Held

Upfluence operates an influencer marketing platform for eCommerce and social commerce, serving 1300+ brands and agencies. The tech stack reflects a data-intensive operation: PostgreSQL, Cassandra, Elasticsearch, and RabbitMQ underpin social listening and creator matching, while Kubernetes adoption signals infrastructure scaling. Hiring is decelerating across a marketing-heavy org, but pain points around retaining customers and diagnosing funnel inefficiencies suggest the company is navigating post-growth operational challenges.

Tech Stack 26 technologies

Core StackGusto Rippling Adobe Creative Cloud Mixpanel Go Ruby PostgreSQL Elasticsearch RabbitMQ Prometheus GitHub Actions Google Ads LinkedIn Ads Meta Ads Google Workspace Deel JazzHR LinkedIn Meta Apache Cassandra Apache Thrift Microsoft 365 Bing Ads TikTok Ads YouTube Ads

AdoptingKubernetes

What Upfluence Is Building

◆Challenges

Retaining customers
Expanding team and offices
Scaling data for millions of influencers
Migrating to kubernetes
Reducing churn
Scaling culture across multiple hubs
Optimizing hr operations
Global compliance coordination
Scaling growth through new channels
Diagnosing funnel inefficiencies

▲Active Projects

Global hr strategy
Paid acquisition strategy across channels
Growth experimentation
Campaign planning and execution
Infrastructure improvement evaluation
Employee engagement initiatives
Influencer marketing strategy development and execution
Social ads campaigns (amplification, retargeting)
Business proposal strategy and delivery
Traffic management campaigns

Hiring Activity

Decelerating15 roles · 3 in 30d

Department

Marketing

6

Support

3

Engineering

2

Data

1

HR

1

Ops

1

Product

1

Seniority

Mid

5

Senior

4

Manager

3

Director

1

Intern

1

Lead

1

Company intelligence

Find more companies like Upfluence by tech stack, pain points and active projects

Get started free

About Upfluence

Upfluence builds software that connects eCommerce brands with influencers, affiliates, and brand ambassadors to drive online sales. The platform uses social data and brand affinity signals to identify and activate customer-to-creator partnerships. It serves 1300+ mid-market and enterprise eCommerce and agency clients globally. The company operates with distributed teams across the United States, France, Mexico, and Spain, and is managing growth through HR standardization, multi-hub culture scaling, and global compliance coordination.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2013

Hiring MarketsFrance, United States, Mexico, Spain

Frequently Asked Questions

What is Upfluence's tech stack?

Core infrastructure: PostgreSQL, Apache Cassandra, Elasticsearch, RabbitMQ, and Prometheus. Runtime: Go and Ruby. Ad/marketing integrations: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Bing Ads. Data tracking: Mixpanel. DevOps: GitHub Actions, Kubernetes (recently adopted).