INNOCEAN Europe Tech Stack

Pan-European marketing agency with data and CRM infrastructure focus

Advertising Services Frankfurt, Germany 201–500 employees Founded 2006 Privately Held

INNOCEAN Europe operates a marketing services network with deep roots in automotive (Hyundai, Kia origin story) and now serves broader challenger brands across Europe. The tech stack reveals a data-operations-heavy organization: they run BigQuery, Snowflake, Redshift, dbt, and Apache Airflow alongside Salesforce Marketing Cloud and Adobe Experience Manager, with active projects spanning ETL pipelines, BI tool architecture, and SFMC journey optimization. The hiring skew is heavily marketing-focused (43 of 60 roles), but the parallel investment in data pipelines and BI strategy suggests they're building internal analytics capabilities to support campaign performance measurement.

Tech Stack 80 technologies

Core StackPower BI Tableau Looker BigQuery Snowflake Redshift Apache Airflow dbt Salesforce The Trade Desk AWS SQL Notion PowerPoint Meta TikTok LinkedIn Pinterest DV360 Google Analytics 4 Adobe Analytics Microsoft Office Excel Salesforce Marketing Cloud AMPscript HTML/CSS DATEV Outlook Teams Adobe Experience Manager+48 more

What INNOCEAN Europe Is Building

◆Challenges

Workflow and process optimization
Accelerating internal finance processes
Sfmc journey optimization
Increasing conversion and customer retention rate
Data collection gaps
Integrating multiple data sources
Reducing churn
Optimizing customer journey
Sfmc performance maintenance
Identifying customer pain points

▲Active Projects

Omni-channel customer journey optimization
Crm and e-crm communication strategy
Marketing campaign development in sfmc
Prompt library maintenance
Ai workflow integration
Dynamic content personalization
Campaign performance dashboards
Bi strategy implementation across crm and media
Bi tool roadmap and architecture
Etl workflow development for dashboards

Hiring Activity

Steady60 roles · 20 in 30d

Department

Marketing

Design

Finance

Support

Data

Ops

Sales

Seniority

Senior

Mid

Intern

Junior

Manager

Lead

Director

Notable leadership hires: Digital Art Director, Account Director, Creative Director Copywriter

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About INNOCEAN Europe

INNOCEAN Europe is a marketing and communications network serving brands across Europe, combining pan-European campaign coordination with local market execution. Founded in 2006 as an in-house agency for Hyundai and Kia, the company now works with challenger brands across multiple sectors. Based in Frankfurt with 201–500 employees, INNOCEAN operates across campaign development, creative production, and increasingly, data-driven marketing infrastructure. Their current focus areas include omni-channel customer journey optimization, CRM strategy, and marketing automation via Salesforce Marketing Cloud, supported by data platforms including BigQuery and Snowflake.

HeadquartersFrankfurt, Germany

Company Size201–500 employees

Founded2006

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does INNOCEAN Europe use?

INNOCEAN uses Power BI, Tableau, Looker, BigQuery, Snowflake, Redshift, dbt, Apache Airflow for data; Salesforce, Salesforce Marketing Cloud, Adobe Experience Manager for marketing operations; and Meta, TikTok, LinkedIn, Pinterest, DV360, The Trade Desk for media platforms.

What is INNOCEAN Europe working on?

Active projects include omni-channel customer journey optimization, CRM and e-CRM strategy, marketing campaign development in Salesforce Marketing Cloud, BI strategy and tool roadmap, ETL workflow development, and AI workflow integration for marketing operations.