Improvado Tech Stack

Marketing data platform connecting 500+ sources into unified reporting

Software Development San Diego, California 51–200 employees Founded 2015 Privately Held

Improvado automates end-to-end marketing analytics—extracting, transforming, and visualizing data from 500+ platforms into attribution and ROI dashboards. The tech stack reveals a modern data architecture: dbt for transformation, ClickHouse + PostgreSQL for the data layer, and Looker/Power BI/Tableau for visualization. Active projects center on pipeline modernization and AI-powered features, while hiring is heavily skewed toward marketing roles (20 of 29 open positions), suggesting a product-led or customer-success-driven go-to-market rather than engineering-first build.

Tech Stack 55 technologies

Core Stackn8n Python JavaScript Jira Cursor dbt Looker Power BI Tableau Google Analytics Google Ads ClickHouse PostgreSQL Kubernetes Django React TypeScript webpack Jest Notion MCP Codex Facebook Ads Manager Facebook Graph API Google Meet GPT Llama pytest asyncio React Testing Library+25 more

What Improvado Is Building

◆Challenges

Unify data at scale
Improving marketing performance
Scaling core data pipeline infrastructure
Complex marketing data workflows
Complex marketing intelligence and reporting
Maximizing value from marketing data
Automating qa workflow
Modernizing pipeline infrastructure
Optimizing performance reliability
Data pipeline issues

▲Active Projects

Data transformation management with dbt
Dbt data transformations
Client delivery end-to-end
Client data modeling and reporting
Dashboard and report development across bi platforms
Dashboard design and maintenance
Key ai-powered features development
Pipeline modernization initiatives
Ai agent product architecture
Ai-based testing frameworks

Hiring Activity

Accelerating30 roles · 25 in 30d

Department

Marketing

Engineering

Sales

Support

Seniority

Senior

Mid

Principal

Junior

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About Improvado

Improvado is a marketing analytics platform that consolidates data from disparate marketing and sales tools to enable revenue attribution and budget optimization. The product handles the full analytics workflow: API-based data extraction from platforms like Google Ads and Facebook, normalization and transformation via dbt, and multi-target visualization (Google Data Studio, Looker, Power BI, Tableau). The company serves mid-market and enterprise marketing teams seeking to replace fragmented spreadsheet workflows with centralized, complex metric calculation (CAC, CLV, revenue attribution). Based in San Diego and operating across the United States, Mexico, Costa Rica, and Serbia, Improvado employs 51–200 people and is actively scaling customer-facing and delivery functions.

HeadquartersSan Diego, California

Company Size51–200 employees

Founded2015

Hiring MarketsMexico, Costa Rica, United States, Serbia

Frequently Asked Questions

What data sources does Improvado connect to?

Improvado integrates with 500+ marketing and sales platforms, including Google Ads, Facebook Ads Manager, and Google Analytics. The platform extracts, normalizes, and transforms data from these sources into unified dashboards.

What BI tools does Improvado support?

Improvado outputs to Google Data Studio, Looker, Power BI, and Tableau, allowing teams to visualize and explore marketing performance data in their preferred analytics tool.

How this profile is built

Improvado's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.