Improvado Tech Stack

Marketing data platform connecting 500+ sources for attribution and performance analytics

Software Development San Diego, California 51–200 employees Founded 2015 Privately Held

Improvado automates end-to-end marketing analytics—from data extraction across 500+ platforms through transformation (dbt, ClickHouse) to dashboard visualization. The stack reveals a company in transition: heavy adoption of Claude and Cursor suggests AI-driven development is now core to product velocity, while active projects around intelligent agents and AI-powered features signal a shift from pure ETL toward agentic analytics. Engineering dominates the hiring mix, with support and marketing growing in parallel—typical of a platform moving upmarket while scaling infrastructure.

Tech Stack 67 technologies

Core StackPython Django React JavaScript TypeScript webpack Jest RabbitMQ PostgreSQL ClickHouse Linux Cursor Jira Playwright GitHub Actions GitLab CI/CD AWS Docker asyncio HTML CSS React Testing Library TanStack Query Pytest Claude react-testing-library SQL Meta Google Meet pytest+34 more

AdoptingCursor Playwright GitHub Actions GitLab CI/CD AWS Docker Claude Docker Compose+5 more

What Improvado Is Building

◆Challenges

Complex marketing intelligence and reporting
Improving ai-driven development practices
Unify data at scale
Data pipeline issues
Manual content production
Improving system scalability
Handling large volumes of data
Missing conversions
Complex marketing data workflows
Scaling high-load saas platform

▲Active Projects

Mcp integrations
Intelligent agents
Building and scaling high-load saas platform
Ai-powered features
Enhancing ai-driven development practices
Backend services for marketing analytics platform
Dbt data transformation pipeline
Outbound motion
Ai agents for enterprise marketing analytics
Building an ai-first support function

Hiring Activity

Steady65 roles · 20 in 30d

Department

Engineering

Marketing

Support

Sales

Data

Services

Seniority

Mid

Senior

Principal

Lead

Manager

Director

Junior

Notable leadership hires: Account Director

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About Improvado

Improvado built an all-in-one marketing analytics platform designed to replace fragmented spreadsheet workflows. The product unifies data from 500+ marketing and sales platforms, handles normalization and transformation (dbt, ClickHouse), and surfaces revenue attribution, customer journey, and complex metrics like CAC and CLV into dashboards. Customers are marketing teams and RevOps functions at mid-market companies. The platform operates on a SaaS delivery model with a global engineering footprint across eight countries and an emerging support and account-management structure.

HeadquartersSan Diego, California

Company Size51–200 employees

Founded2015

Hiring MarketsSerbia, Argentina, Armenia, United States, Brazil, Mexico, Uruguay, Chile

Frequently Asked Questions

What tech stack does Improvado use?

Python, Django, React, TypeScript, PostgreSQL, ClickHouse, RabbitMQ, AWS, and Docker for core infrastructure. Testing uses Jest, Pytest, and Playwright. Currently adopting Kubernetes, Cursor, and Claude.

Where is Improvado headquartered?

San Diego, California. Engineering and product teams span eight countries including Serbia, Argentina, India, Brazil, and China.