Ignition Tech Stack

Billing automation platform for professional services and agencies

Software Development Sydney CBD, New South Wales 51–200 employees Founded 2013 Privately Held

Ignition operates a billing and recurring-revenue platform for firms and agencies, built on a mature polyglot stack (Ruby on Rails, React, PostgreSQL, Snowflake, Kubernetes). The hiring mix reveals a sharp tilt toward marketing and leadership roles (15 marketing, 8 director-level positions) while engineering remains lean at 5 headcount—a pattern consistent with a product-market-fit business in scaling mode, not platform buildout. Active projects center on demand generation, ABM, and paid media optimization, matching the revenue-expansion pain points dominating their backlog.

Tech Stack 33 technologies

Core StackKubernetes Terraform AWS AWS RDS Redis PostgreSQL HubSpot dbt Looker Snowflake Amplitude Ruby on Rails TypeScript React Ruby GraphQL Jest Cypress GitHub Xero Route 53 Buildkite Segment Hightouch Google Sheets Chakra UI React Hook Form RSpec Minitest QuickBooks Online+2 more

What Ignition Is Building

◆Challenges

Optimizing paid media
Revenue expansion
Improving conversion rates
Improving on-call experience
Reducing alert fatigue
Increasing pipeline
Pipeline growth
Reducing administrative processes
Covering maternity leave
Staffing gap due to maternity leave

▲Active Projects

Digital first acquisition strategy
Paid media program
Integration of data from various back end services and databases
Integrated demand generation campaigns
Webinars and regional events
Abm program
Account-based marketing program
Website experience optimization
Payment solution adoption
Ci/cd pipeline improvement

Hiring Activity

Decelerating25 roles · 7 in 30d

Department

Marketing

Engineering

Sales

Finance

Data

Seniority

Director

Manager

Mid

Senior

Notable leadership hires: Growth Marketing Director, Finance Director

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About Ignition

Ignition is a recurring-revenue and billing-automation platform founded in 2013, headquartered in Sydney and operating across Australia, Canada, New Zealand, the Philippines, the US, and the UK. The product consolidates proposals, invoicing, payments, and workflow automation for professional-services firms and agencies. The platform serves 8,500+ customers who collectively manage relationships with 2.4 million end clients and have generated $13 billion in revenue through Ignition's infrastructure. The company operates at 51–200 headcount and maintains a sales-and-marketing-led growth posture alongside engineering infrastructure scaled to support a mature, billing-critical product.

HeadquartersSydney CBD, New South Wales

Company Size51–200 employees

Founded2013

Hiring MarketsAustralia, United States, Canada

Frequently Asked Questions

What tech stack does Ignition use?

Backend: Ruby on Rails, PostgreSQL, AWS RDS, Kubernetes, Terraform, Redis. Frontend: React, TypeScript, Chakra UI. Data: Snowflake, dbt, Segment, Amplitude, Looker, Hightouch. Testing: Jest, Cypress, RSpec, Minitest. Integrations: HubSpot, Xero, QuickBooks Online, GitHub.

How many customers does Ignition serve?

8,500+ businesses use the platform. Collectively, those customers manage 2.4 million client relationships and have earned $13 billion in revenue via Ignition.