HYROX Tech Stack

Global fitness racing events with arena-based obstacle and endurance competitions

Spectator Sports Hamburg, Hamburg 51–200 employees Founded 2017 Privately Held

HYROX operates a franchise model for timed fitness races held in large arenas, combining running and functional fitness stations. The tech stack is heavily weighted toward ERP (SAP, DATEV, Business Central), commerce (Shopify, Magento, Stripe), and analytics (GA4, Power BI, Tableau, Looker) — a pattern typical of event operators managing complex supply chains and real-time demand. Current hiring focuses on finance and marketing roles at manager+ level, aligned with scaling invoice processing and coordinating high-velocity product launches.

Tech Stack 29 technologies

Core StackSAP Shopify Magento AutoCAD SketchUp Power BI Tableau Looker Python Monday.com Asana Braze Stripe DATEV Google Analytics 4 Microsoft Dynamics 365 Google Drive Vectorworks Rhino Pipedrive Peplink Ubiquiti Looker Studio CRM WhatsApp Dynamics NAV Business Central PayPal

What HYROX Is Building

◆Challenges

Workload peaks in invoice processing
Intercompany reconciliation data integrity
Prevent out-of-stocks or overstock situations
Handle high traffic during launches

▲Active Projects

Invoice processing workflow optimization
Intercompany reconciliation
Digital flagship of the hyrox brand
High-heat product launches
E-commerce campaigns
Content strategy across linkedin, instagram, partner newsletter
Product marketing for hyrox performance hub and academy
Performance reporting framework

Hiring Activity

Accelerating6 roles · 6 in 30d

Department

Finance

Marketing

Seniority

Manager

Mid

Senior

Company intelligence

Find more companies like HYROX by tech stack, pain points and active projects

Get started free

About HYROX

HYROX operates a global series of one-day fitness racing events held in large arenas, where competitors complete eight 1-kilometer runs interspersed with eight functional fitness stations. Each participant receives a personal completion time, creating a worldwide leaderboard for repeat events. The company was founded in 2017 and is privately held, headquartered in Hamburg with operational presence in the United States and France. Revenue streams include event entry fees, merchandise sales, and an online performance hub and academy offering. The organization manages event logistics, real-time facility operations, e-commerce, and a growing content and community engagement strategy across social and partner channels.

HeadquartersHamburg, Hamburg

Company Size51–200 employees

Founded2017

Hiring MarketsFrance, United States

Frequently Asked Questions

What tech does HYROX use for event operations?

HYROX runs on SAP and DATEV for ERP, Shopify and Magento for e-commerce, Stripe and PayPal for payments, and Power BI / Tableau / Looker for analytics and reporting.

What is HYROX working on?

Current priorities include invoice processing optimization, intercompany reconciliation, launching a digital brand flagship, managing high-traffic product launches, running e-commerce campaigns, and building a performance reporting framework.

How this profile is built

HYROX's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.