Developer and distributor of radio control hobbyist products and models
Horizon Hobby manufactures and distributes RC vehicles, aircraft, helicopters, model trains, and die-cast models under owned brands including E-flite, Arrma, Blade, Axial, Spektrum, Losi, and ParkZone. The tech stack reveals a manufacturing-and-commerce operation: Oracle ERP and Fusion for supply chain and financials, WMS for warehouse operations, Salesforce for sales management, Power BI for analytics, and a 3D pipeline (3ds Max, Maya, Blender, ZBrush) for product design and visualization—including active work in Unreal Engine 5 for simulation. Hiring is balanced across sales, engineering, support, and ops, with active projects around demand forecasting, outlet onboarding, and logistics automation indicating scaling pressures as the company expands internationally.
Horizon Hobby is a privately held manufacturer and distributor of hobby products headquartered in Champaign, Illinois. Founded in 1985, the company develops and markets radio control vehicles, aircraft, helicopters, and model railroad products under multiple owned brands sold through a network of outlets domestically and internationally. The business combines product engineering (design and simulation via Unreal Engine), supply chain management (Oracle ERP, WMS, demand forecasting), and direct sales channels. Current operational focus includes system modernization, outlet network expansion, and logistics optimization across international markets.
Oracle ERP Cloud, Oracle Fusion, and Salesforce for core operations; Power BI and SQL for analytics; 3D design tools (3ds Max, Maya, Blender, ZBrush); Unreal Engine 5 for simulation and visualization; AWS for cloud infrastructure; Windows Store, Steam, and Epic Games Store for app distribution.
Champaign, Illinois. The company was founded in 1985 and remains privately held with 501–1,000 employees.
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