Developer and distributor of RC hobby products and model railroads
Horizon Hobby manufactures and distributes RC vehicles, model railroads, and hobby products across multiple brands. The tech stack reveals a heavy reliance on Oracle (ERP, Fusion, Integration Cloud) for backend operations paired with Salesforce (Service Cloud, Commerce Cloud) and Shopify for customer-facing channels—a dual-platform setup common in companies balancing legacy enterprise systems with direct-to-consumer growth. Active hiring across sales, support, and design with no adopting/replacing signals suggests incremental optimization rather than platform migration.
Horizon Hobby, founded in 1985 and based in Champaign, Illinois, develops and distributes radio control vehicles, model trains, and hobby products globally under brands including E-flite, Arrma, Blade, Spektrum, Axial, Losi, and ParkZone. The company operates as a privately held manufacturer with 201–500 employees, serving both direct consumers and a dealer network. Current operations span product development (3D modeling tools: Unreal Engine 5, Maya, Blender, ZBrush), e-commerce (Shopify, Commerce Cloud), and enterprise resource planning (Oracle stack). Near-term priorities include system migrations, process automation, international trade show presence, and dealer network expansion.
Horizon Hobby uses Oracle ERP, Oracle Fusion, and Oracle Integration Cloud for backend operations; Salesforce Service Cloud and Commerce Cloud for customer service and commerce; Shopify for e-commerce; Power BI for analytics; and 3D tools including Unreal Engine 5, Maya, Blender, and ZBrush for product design.
Horizon Hobby is headquartered in Champaign, Illinois. The company was founded in 1985 and is privately held with 201–500 employees.
Horizon Hobby's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.