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Horace Tech Stack

Premium men's grooming and fragrance, B Corp certified, scaling UK pharmacy distribution

Personal Care Product Manufacturing Paris, Paris 51–200 employees Founded 2016 Privately Held

Horace is a Paris-based men's grooming and fragrance brand operating across DTC (Shopify, Magento) and retail channels. The hiring surge is dominated by sales roles (18 of 26 active), concentrated in mid-level and manager tiers, signaling aggressive expansion into pharmacy networks — a distribution mode that accounts for half the pain-point list and three active projects. Their tech stack (Klaviyo, GA4, TikTok, Instagram) reflects a performance-marketing-first playbook typical of DTC beauty brands scaling omnichannel.

Tech Stack 14 technologies

Core StackKlaviyo Magento Shopify Google Ads AWS Google Analytics 4 HTML/CSS TikTok Instagram iPhone CRM Motion Google Search Excel

What Horace Is Building

◆Challenges

Optimizing brand visibility in stores
Store performance improvement
Optimizing inventory management
Expanding pharmacy network
Expanding pharmacy presence
Increasing sell-out growth
Improving sales performance
Increasing sell-in and sell-out
Optimizing automated journeys
Increasing repeat purchase rate

▲Active Projects

Brand visibility optimization
Developing long-term commercial strategy
New product launches
Pharmacy expansion plan
Pharmacy staff training
Launching new products during key commercial periods
Google ads optimisation
Optimizing automated journeys
Consolidating retention strategy
Optimizing store operations

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Sales

18

Product

3

Marketing

2

Retail

2

Design

1

Seniority

Mid

13

Manager

6

Intern

3

Senior

3

Junior

1

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About Horace

Horace makes premium yet accessible grooming and fragrance products for men, sold through direct-to-consumer channels (Shopify storefront, Magento-powered infrastructure) and retail partnerships. The company holds B Corp certification and operates from Paris with active hiring in France and the United Kingdom. Current operational focus spans brand visibility (both in-store and digital), inventory optimization, and a planned pharmacy expansion into new geographies. Recurring revenue drivers include retention optimization and automated customer journeys managed through Klaviyo.

HeadquartersParis, Paris

Company Size51–200 employees

Founded2016

Hiring MarketsFrance, United Kingdom

Frequently Asked Questions

What tech stack does Horace use?

Horace runs Shopify and Magento for e-commerce, Klaviyo for email/retention, Google Analytics 4 for analytics, and AWS for infrastructure. Marketing channels include TikTok, Instagram, and Google Ads.

What is Horace working on?

Pharmacy expansion and network consolidation, new product launches timed to commercial peaks, brand visibility optimization, inventory management, and retention strategy consolidation via automated customer journeys.