HOKA Tech Stack

Performance footwear and apparel brand scaling omni-channel retail operations

Retail Apparel and Fashion Goleta, California 51–200 employees Public Company

HOKA is a public footwear and apparel company expanding aggressively across physical and digital channels—hiring 94 roles in the last 30 days with a pronounced marketing and sales focus (82 open positions combined). The tech stack is heavily weighted toward design tools (Adobe, Rhino, Blender, ZBrush, Unreal Engine) and retail infrastructure (Salesforce Commerce Cloud, CoreMedia), pointing to a brand investing in product visualization and omni-channel merchandising rather than backend optimization. Active pain points around forecasting, store consistency, and planning-tool modernization suggest the company is wrestling with the operational complexity of coordinated store openings and regional scaling.

Tech Stack 26 technologies

Core StackAdobe Illustrator After Effects Adobe Photoshop Miro Adobe Creative Cloud JavaScript Jira Confluence FullStory Google Analytics Figma Photoshop Rhino Blender ZBrush Grasshopper Gravity Sketch Unreal Engine Keyshot Substance Painter FreeMarker Salesforce Commerce Cloud CoreMedia Lucid Midjourney ContentSquare

What HOKA Is Building

◆Challenges

Consistency across stores
Forecasting accuracy
Capacity management
Timely service delivery
Optimizing site performance and scalability
Ensuring accessibility compliance
Improving store operations
Improving staff data capability
Increasing brand engagement
Outdated planning tools

▲Active Projects

Seasonal marketing plans
Project timeline systems
Creative operations infrastructure
Cross-functional resource optimization
Product assortment planning
Omni-channel capability build up
Regional new store openings and refits
Product master list maintenance
Grassroots running programs in 4 key cities
Co-branding collaborations

Hiring Activity

Accelerating110 roles · 95 in 30d

Department

Marketing

Sales

Engineering

Ops

Design

Product

Operations

Seniority

Senior

Manager

Lead

Director

Junior

Mid

Notable leadership hires: Sales Lead

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About HOKA

HOKA designs and sells performance-focused running shoes and apparel through direct-to-consumer and retail channels. The company is publicly traded and headquartered in Goleta, California, with hiring active across the United States, China, Italy, the United Kingdom, Canada, Germany, and France. Current priorities include regional store openings and refits, omni-channel capability expansion, grassroots running community programs in four key cities, and co-branding collaborations. The organization is pursuing product assortment planning and creative operations infrastructure improvements to support consistency and coordination across dispersed teams and locations.

HeadquartersGoleta, California

Company Size51–200 employees

Hiring MarketsUnited States, China, Italy, United Kingdom, Canada, Germany, France

Frequently Asked Questions

What design tools does HOKA use?

HOKA's design stack includes Adobe Creative Cloud (Illustrator, Photoshop, After Effects), Rhino, Blender, ZBrush, Gravity Sketch, Unreal Engine, Keyshot, and Substance Painter—emphasizing 3D modeling and visualization across footwear and product design.

What countries does HOKA hire in?

HOKA recruits across seven countries: the United States, China, Italy, the United Kingdom, Canada, Germany, and France, aligning with regional store expansion and omni-channel scaling priorities.

How this profile is built

HOKA's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.