HOKA designs maximal-cushion performance footwear and apparel, selling through Salesforce Commerce Cloud with Flex PLM managing product creation. Its stack pairs 3D design tools (Rhino, Grasshopper, Blender, KeyShot, Gravity Sketch, Unreal Engine) with experience analytics (FullStory, Contentsquare), pointing to digital-first product development and conversion-focused ecommerce. Marketing-heavy, senior-skewed hiring is accelerating across six countries.
Notable leadership hires: Sales Lead, Product Director, Stock Lead
HOKA is a performance footwear and apparel brand known for shoes that combine heavy cushioning with low weight. The company is headquartered in Goleta, California, and lists a size range of 51–200 employees. It sells direct to consumers through an ecommerce site built on Salesforce Commerce Cloud and CoreMedia, and operates retail stores. Hiring spans the United States, United Kingdom, China, Canada, Germany and the Netherlands, covering marketing, sales, operations, engineering, design and product functions.
HOKA runs Salesforce Commerce Cloud, CoreMedia, Cloudinary and Salsify for ecommerce and content, Flex PLM for product lifecycle, Rhino, Blender and KeyShot for 3D design, and FullStory, Contentsquare and Google Analytics for analytics.
Yes. Marketing is HOKA's largest hiring function, followed by sales and operations, and overall hiring velocity is accelerating with a strong tilt toward senior and lead-level roles.
HOKA is hiring in the United States, United Kingdom, China, Canada, Germany and the Netherlands, with headquarters in Goleta, California.
Other companies in the same industry, closest in size
HOKA's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.
