HOKA Tech Stack

Performance footwear and apparel brand scaling marketing and athlete partnerships

Retail Apparel and Fashion Goleta, California 51–200 employees Public Company

HOKA is a public performance footwear company headquartered in Goleta, California, with 51–200 employees and 110 active roles (102 posted in the last 30 days). The hiring surge is heavily skewed toward marketing (60 roles), signaling aggressive brand-building and customer acquisition — a sharp departure from pure product-led growth. Active projects center on athlete engagement summits, event strategy, and seasonal merchandising, while pain points cluster around inventory efficiency, cross-channel optimization, and converting NIL (Name, Image, Likeness) athlete relationships into sustained professional partnerships. The stack (Salesforce Commerce Cloud, Google Analytics, Adobe Creative Cloud, Figma, 3D design tools) reflects a DTC-forward, design-intensive operation.

Tech Stack 22 technologies

Core StackGoogle Analytics Adobe Photoshop Figma Adobe Illustrator Miro Adobe Creative Cloud Outlook CoreMedia Salesforce Commerce Cloud FullStory ContentSquare Photoshop PowerPoint Rhino Blender ZBrush Grasshopper Gravity Sketch Unreal Engine Keyshot Substance Painter

AdoptingMidjourney

What HOKA Is Building

◆Challenges

Inventory liquidation planning
Grow engagement and retention
Cross-channel trade-off optimization
Forecast reconciliation
Margin optimization
Transitioning nil athletes into professional contracts
Lost sales opportunities
Inventory efficiency improvement
Meeting global merchandising calendar deadlines
New business opportunities via nil athletes

▲Active Projects

Wser event activation
Inventory liquidation plans
Nil athlete engagement summits
Key brand initiatives and product launches
North america event partnerships
Regional event strategy
Seasonal merchandising planning
In-store events
Nil athlete professional transition program
Seasonal assortment planning

Hiring Activity

Accelerating110 roles · 100 in 30d

Department

Marketing

Sales

Ops

Finance

Design

Product

Operations

Seniority

Manager

Senior

Junior

Lead

Mid

Director

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About HOKA

HOKA manufactures and sells performance running and athletic footwear and apparel globally. The brand positions itself on maximal cushioning paired with minimal weight. The company operates as a public entity with significant geographic footprint: hiring spans the United States, China, Japan, Italy, France, Netherlands, United Kingdom, Canada, and Switzerland. Revenue channels include direct-to-consumer via e-commerce (Salesforce Commerce Cloud), in-store events, and wholesale partnerships. Current strategic focus includes NIL athlete engagement programs, seasonal assortment planning aligned to global merchandising calendars, and event-based brand activation across North America and regional markets.

HeadquartersGoleta, California

Company Size51–200 employees

Hiring MarketsUnited States, China, Japan, Italy, France, Netherlands, United Kingdom, Canada

Frequently Asked Questions

What is HOKA's tech stack?

HOKA uses Salesforce Commerce Cloud for e-commerce, Google Analytics and FullStory for customer analytics, Adobe Creative Cloud (Photoshop, Illustrator) and Figma for design, and 3D modeling tools (Blender, Rhino, ZBrush, Unreal Engine, KeyShot) for product visualization. Recently adopting Midjourney for AI-assisted creative workflows.

Where does HOKA hire internationally?

HOKA actively hires across nine countries: United States, China, Japan, Italy, France, Netherlands, United Kingdom, Canada, and Switzerland — reflecting regional supply chain, design centers, and geographic market presence.