Vietnamese brewery scaling sales operations and data analytics across 5 production facilities
HEINEKEN Vietnam operates a manufacturing and distribution network spanning 5 breweries with ~3,000 employees, now modernizing go-to-market infrastructure through sales process standardization, territory design, and KPI governance. The tech stack reveals a hybrid cloud-first approach (Azure, SAP adoption, Power suite) paired with Python and open-source ML libraries—suggesting moves toward data-driven trade execution and supply-chain optimization. Hiring velocity is concentrated in sales (30 roles) and marketing (25), indicating a push to formalize channel management and distributor performance tracking as the company scales beyond production capacity.
HEINEKEN Vietnam is a joint venture between global HEINEKEN and Saigon Trading Group, operating as a public company since 1991. The business manufactures and distributes beer and cider across Vietnam through 5 breweries, generating ~170,000 jobs across the value chain. Core brands include Heineken, Tiger, Larue, BIVINA, Bia Viet, Strongbow, and Edelweiss—many formulated specifically for Vietnamese consumers by local brew masters. The company contributed approximately 0.5% of Vietnam's GDP in 2023 and ranks among the country's largest taxpayers. Operations span Vietnam, Philippines, Singapore, Myanmar, Cambodia, and Thailand.
React Native, React, .NET, SQL Server, Azure cloud services (Synapse, Data Factory), Power BI, Python, Pandas, scikit-learn, and Jira. Currently adopting SAP for enterprise operations.
Sales process standardization, territory design, KPI governance, distributor performance management, supply chain optimization (stock levels), digital tool adoption, and multi-year packaging and experiential campaign strategies.
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