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HEINEKEN Vietnam Tech Stack

Vietnamese brewery scaling sales operations and data analytics across 5 production facilities

Food and Beverage Services Ho Chi Minh 1,001–5,000 employees Founded 1991 Public Company

HEINEKEN Vietnam operates a manufacturing and distribution network spanning 5 breweries with ~3,000 employees, now modernizing go-to-market infrastructure through sales process standardization, territory design, and KPI governance. The tech stack reveals a hybrid cloud-first approach (Azure, SAP adoption, Power suite) paired with Python and open-source ML libraries—suggesting moves toward data-driven trade execution and supply-chain optimization. Hiring velocity is concentrated in sales (30 roles) and marketing (25), indicating a push to formalize channel management and distributor performance tracking as the company scales beyond production capacity.

Tech Stack 51 technologies

Core StackReact Native React .NET Power Apps Power Automate Azure Data Factory Apache Spark Power BI Python Canva Java Pandas NumPy scikit-learn Jira Confluence AutoCAD GitHub Copilot SQL Server NET Core SQL Azure Azure Synapse Microsoft Office Excel PowerPoint CapCut Photoshop R SharePoint+20 more
AdoptingSAP

What HEINEKEN Vietnam Is Building

Challenges

  • Budget management
  • Managing distributor performance
  • Channel segmentation
  • Identifying execution gaps
  • Improving trade terms effectiveness
  • Stock level optimization
  • Productivity gaps
  • Ensuring compliance with global requirements
  • Measurement ecosystem
  • Increasing digital tool adoption

Active Projects

  • Architect the future of the connected consumer journey
  • Standardize sales processes
  • Govern sales kpis
  • Own territory design
  • Ppa initiatives implementation
  • Ooh deployment cycle
  • Rtc deployment
  • Build a multi-year learning agenda
  • Multi-year experiential platforms across campaigns
  • Multi-year packaging design strategy

Hiring Activity

Steady120 roles · 40 in 30d

Department

Sales
30
Marketing
25
Engineering
13
Ops
10
Data
7
HR
7
Finance
6
Product
3

Seniority

Intern
40
Manager
28
Senior
26
Mid
16
Junior
2
Lead
2
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About HEINEKEN Vietnam

HEINEKEN Vietnam is a joint venture between global HEINEKEN and Saigon Trading Group, operating as a public company since 1991. The business manufactures and distributes beer and cider across Vietnam through 5 breweries, generating ~170,000 jobs across the value chain. Core brands include Heineken, Tiger, Larue, BIVINA, Bia Viet, Strongbow, and Edelweiss—many formulated specifically for Vietnamese consumers by local brew masters. The company contributed approximately 0.5% of Vietnam's GDP in 2023 and ranks among the country's largest taxpayers. Operations span Vietnam, Philippines, Singapore, Myanmar, Cambodia, and Thailand.

HeadquartersHo Chi Minh
Company Size1,001–5,000 employees
Founded1991
Hiring MarketsVietnam, Philippines, Singapore, Myanmar, Cambodia, Thailand

Frequently Asked Questions

What is HEINEKEN Vietnam's tech stack?

React Native, React, .NET, SQL Server, Azure cloud services (Synapse, Data Factory), Power BI, Python, Pandas, scikit-learn, and Jira. Currently adopting SAP for enterprise operations.

What is HEINEKEN Vietnam working on?

Sales process standardization, territory design, KPI governance, distributor performance management, supply chain optimization (stock levels), digital tool adoption, and multi-year packaging and experiential campaign strategies.

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