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American Heart Association Tech Stack

Nonprofit cardiovascular health organization running fundraising, research, and public health campaigns

Wellness and Fitness Services Dallas, Texas 1,001–5,000 employees Founded 1924 Nonprofit
heart.org LinkedIn

The American Heart Association is a 1924-founded nonprofit operating at scale (1,001–5,000 employees, Dallas-based) with a sales-and-operations-heavy org structure focused on fundraising campaigns, event logistics, and certification programs. The tech stack reveals a mature enterprise backbone—Salesforce, Oracle (Cloud ERP, Fusion, Business Intelligence), Workday, ServiceNow—paired with marketing automation (Sprinklr, Meltwater, Sitecore) and niche tooling (UiPath for RPA, iCIMS for recruiting). Pain points cluster tightly around revenue generation and campaign execution: fundraising goal attainment, corporate sponsorship acquisition, and account management at volume.

Tech Stack 42 technologies

Core StackSalesforce Oracle AWS Workday ADP iCIMS ServiceNow Zoom Canva Tableau Stripe Sitecore Azure Azure Defender AWS Security Hub Web Application Firewall UiPath X GCP Azure Entra ID Meltwater Sprinklr Publisher Oracle Fusion Cloud Oracle Integration Cloud Oracle Cloud ERP Oracle Business Intelligence BI Publisher XSLT PayPal+10 more
AdoptingSalesforce

What American Heart Association Is Building

◆Challenges

  • Generating revenue for fundraising campaign
  • Meeting fundraising goal
  • Acquiring corporate sponsorships
  • Increasing fundraising revenue
  • High volume account management
  • Increasing unrestricted revenue
  • Expanding fundraising capacity
  • Revenue generation
  • Retaining certification customers
  • Campaign progress

▲Active Projects

  • Heart walk fundraising campaign
  • Teen of impact fundraising campaign
  • Heart ball
  • Austin fundraising campaigns
  • Cor vitae giving society
  • Kids heart challenge
  • Go red for women event
  • Heart walk event logistics
  • Cycle nation
  • Cardiac emergency response plans

Hiring Activity

Accelerating110 roles · 90 in 30d

Department

Sales
22
Healthcare
17
Development
14
Marketing
11
Research
10
Executive
7
Fundraising
7
Engineering
5

Seniority

Director
48
Senior
25
Mid
20
Manager
6
VP
6
Intern
1
Lead
1

Notable leadership hires: Marketing Director, Executive Director, Development Director, Community Impact Director

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About American Heart Association

The American Heart Association fights cardiovascular disease and stroke through research funding, public health advocacy, professional education, and community engagement. The organization runs a portfolio of fundraising campaigns (Heart Walk, Go Red for Women, Teen of Impact, Kids Heart Challenge, Cycle Nation), certification programs, and emergency response initiatives. Operations span event logistics, donor account management, corporate partnerships, and research grant administration. The organization is funded through individual donations, corporate sponsorships, and fundraising events, with operational scale and complexity reflected in enterprise software (Oracle Cloud ERP, Salesforce CRM, ServiceNow for service delivery) and high-volume sales and healthcare staffing.

HeadquartersDallas, Texas
Company Size1,001–5,000 employees
Founded1924
Hiring MarketsUnited States

Frequently Asked Questions

What is the American Heart Association's tech stack?

Salesforce for CRM, Oracle Cloud ERP and Fusion for backend operations, Workday for HR, ServiceNow for service management, Tableau/BI Publisher for reporting, Sprinklr and Meltwater for marketing operations, and UiPath for automation.

Where is the American Heart Association headquartered?

Dallas, Texas. The organization employs 1,001–5,000 people and hires exclusively in the United States.

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How this profile is built

American Heart Association's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.