Santillana Brasil Tech Stack

Educational publisher scaling digital content and school partnerships across Brazil

Book and Periodical Publishing São Paulo 1,001–5,000 employees Privately Held

Santillana Brasil operates a portfolio of education brands (Moderna, Richmond, Educate, Salamandra, and others) serving K–12 schools and institutions across Brazil. The hiring acceleration leans heavily toward marketing (5 open roles) and finance (3), alongside digital initiatives—signaling a shift from print-centric operations toward customer acquisition and operational scaling. Active projects span AI evolution, digital channel performance, and CRM integration, while pain points cluster around school prospecting, client retention, and sales process bottlenecks.

Tech Stack 15 technologies

Core StackPower BI AWS Google Analytics Power Automate Power Apps Excel Google Meta LinkedIn RD Station HTML PowerPoint

AdoptingPower Platform

What Santillana Brasil Is Building

◆Challenges

Prospecção de novas escolas
Expansão da base de clientes
Expanding services in schools
Ensuring effective use of educational materials
Strengthening relationships with schools and public bodies
Client relationship management
Team engagement
Product knowledge consistency
Data governance and quality
Sales process bottlenecks

▲Active Projects

Implementation of richmond project in schools
Teacher and manager training
Programa nacional do livro didático (pnld)
Crm marketing integration
Ai evolution projects
Develop editorial standards and controls
Create production plans and dossiers
Design visual programming for print and digital books
Digital channel performance improvement
Website evolution

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Marketing

Finance

Education

Sales

Design

Seniority

Mid

Intern

Junior

Manager

Senior

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About Santillana Brasil

Santillana Brasil is a Brazilian educational publisher with 1,001–5,000 employees headquartered in São Paulo. The company operates multiple imprints—including Moderna, Richmond, Educate, Salamandra, Santillana Español, Sistema Farias Brito, UNO educação, Crescemos, Compartilha, Kepler, and Avalia Educacional—serving schools, teachers, and educational institutions. The product mix spans print textbooks (including participation in the Programa Nacional do Livro Didático), digital content, and teacher/manager training programs. Core operations center on curriculum development, school partnerships, and material delivery; recent work includes Richmond project implementation in schools and visual programming design for print and digital formats.

HeadquartersSão Paulo

Company Size1,001–5,000 employees

Hiring MarketsBrazil

Frequently Asked Questions

What technology does Santillana Brasil use?

Stack includes Excel, Power BI, Google Analytics, AWS, RD Station, Meta, LinkedIn, HTML, PowerPoint, and Power Automate. The company is actively adopting Microsoft Power Platform for process automation and app development.

What is Santillana Brasil working on?

Projects include Richmond school implementation, teacher/manager training, digital channel performance, AI evolution initiatives, CRM marketing integration, editorial standards development, and website evolution. Key pain points are school prospecting, client expansion, and sales process optimization.