Santillana Brasil Tech Stack

Educational publisher with 11 brands serving Brazilian schools and institutions

Book and Periodical Publishing São Paulo 1,001–5,000 employees Privately Held

Santillana Brasil operates a diversified portfolio of educational brands (Moderna, Richmond, Educate, Salamandra, and others) serving schools across Brazil. The tech stack reveals a publishing-to-SaaS transition: core reliance on Microsoft Power Platform (Apps, Automate, BI) and Dynamics 365 for operations, paired with AWS and Python for custom development, suggests internal tooling maturity beyond traditional print publishing. Active hiring across finance, marketing, and education departments—with projects ranging from PNLD digital marketing to SOX control strengthening—indicates scaling beyond curriculum content into compliance and direct institutional engagement.

Tech Stack 17 technologies

Core StackGoogle Ads LinkedIn Ads Google Analytics Power BI Power Automate Power Apps Power Platform Dynamics 365 Python AWS Facebook Ads Manager Instagram Ads Data Studio TOTVS Totvs RD Station HTML5

What Santillana Brasil Is Building

◆Challenges

Improving marketing performance
Optimizing marketing spend
Improving sox controls efficiency
Balancing demand and inventory
Seasonal demand spikes
Avoiding stockouts or excess
Challenges in pedagogy
Budget forecast accuracy
Real vs budget analysis
Improving data consistency across departments

▲Active Projects

Roadmap optimization of marketing channels
Technical improvement projects for portals
Digital marketing for pnld
Enhancing sox controls efficiency
Educational project implementation
Continuous teacher training
Pedagogical advisory
Dashboard creation and maintenance
Scenario financial modeling
Sales detail reconciliation

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Finance

Marketing

Education

Manufacturing

Ops

Seniority

Junior

Mid

Senior

Intern

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About Santillana Brasil

Santillana Brasil is a privately held Brazilian educational publisher comprising 11 brands united under one organization. The company serves primary and secondary educational institutions with textbooks, digital content, and accessible learning materials. The operational footprint spans 1,001–5,000 employees across São Paulo and related markets. Current initiatives include portal technical improvements, teacher training programs, pedagogical advisory services, and financial modeling—alongside efforts to standardize data reporting and reconcile inventory against seasonal demand patterns. Revenue streams combine direct school sales with government procurement programs (PNLD).

HeadquartersSão Paulo

Company Size1,001–5,000 employees

Frequently Asked Questions

What tech does Santillana Brasil use for operations?

Primary stack: Microsoft Dynamics 365, Power BI, Power Automate, Power Apps; also Google Analytics, Data Studio, TOTVS (ERP), AWS, Python, and RD Station for marketing automation.

What is Santillana Brasil working on?

Current projects include PNLD digital marketing, portal technical improvements, SOX control enhancements, teacher training, financial scenario modeling, and dashboard creation for cross-departmental data consistency.

How this profile is built

Santillana Brasil's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.