Educational publisher modernizing print and digital content for K–12 markets
Cornelsen is a 78-year-old German educational publisher shifting from print-centric distribution toward digitalized learning materials. The company is in the thick of it: they've deployed SAP S/4HANA + Cloud Platform Integration, adopted n8n and Power Automate for workflow automation, and are now building a new digital asset management system alongside agent-based process automation—all while scaling international sales. The hiring mix (sales-heavy, with editorial and ops growth) reflects a business restructuring around personalized digital content delivery and operational efficiency.
Notable leadership hires: Media Management Lead, Chief of Staff
Cornelsen publishes educational media for German schools across K–12, traditionally anchored in physical textbooks and ancillary materials. The company serves teachers, students, and education administrators with curriculum-aligned content. Founded in 1946 and headquartered in Berlin, Cornelsen operates across 1,001–5,000 employees and is privately held. Core challenges cited are personalizing content across learning levels, school types, and regions; automating internal workflows; and managing digital and physical asset production at scale. Recent investment in modern IT infrastructure (SAP ecosystem, automation platforms) and new digital formats signals a shift toward hybrid delivery and process efficiency as competitive levers.
Cornelsen runs SAP S/4HANA, SAP Cloud Platform Integration, and SAP PI as its core ERP backbone. For automation: n8n, Power Automate, and EDI. Development: Python, Java, ABAP, Linux, Windows, SQL. For digital content: Adobe Experience Manager Forms. GitHub Copilot is in use for engineering.
Key initiatives: digital asset management system build-out, agent-based process automation, lead-to-cash optimization, digital portfolio maintenance, and worldwide sales expansion. Print dictionary production and digital dictionary publishing remain active product lines.
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