groundcover Tech Stack

Full-stack cloud observability without sampling or code changes

Software Development Tel Aviv 51–200 employees Founded 2021 Privately Held

groundcover operates a BYOC observability platform built on eBPF, competing directly against Datadog, Dynatrace, and Grafana by targeting cost and data completeness. The hiring mix is heavily skewed toward sales (11 roles) and marketing (8) versus engineering (4), paired with active projects around go-to-market strategy and new logo acquisition — a classic sales-led scaling posture for a 3-year-old infrastructure vendor.

Tech Stack 42 technologies

Core StackAWS Datadog Dynatrace New Relic Splunk Elasticsearch Loki Grafana Prometheus Docker Kubernetes OpenShift CloudWatch OpenTelemetry Terraform Helm ClickHouse Go Python Google Ads HubSpot Figma GCP Azure Sumo Logic Coralogix Fluentd Fluent Bit VictoriaMetrics eBPF+11 more

ReplacingDatadog Dynatrace Grafana

What groundcover Is Building

◆Challenges

Legacy observability solutions
Improving go to market efforts
Expanding sales team
New logo acquisition
Disrupting observability market
Imperfect data
Brittle costly complex tools
Pipeline generation
Compliance with israeli tax regulations
Scaling distributed observability platform

▲Active Projects

Build solutions to fill gaps and enhance core product
Proof of concepts/value
Expanding footprint into different teams
Go-to-market strategy
Lifecycle marketing programs
Multi-channel acquisition campaigns
Product and feature launches
Building pipeline
Us bookkeeping
Next-generation observability solution

Hiring Activity

Steady30 roles · 10 in 30d

Department

Sales

Marketing

Engineering

Ops

Product

Finance

Seniority

Senior

Mid

Manager

Junior

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About groundcover

groundcover delivers full-stack observability for cloud-native infrastructure and applications, running on eBPF and deployable without code changes or sampling. The BYOC model keeps telemetry data inside customer cloud accounts (AWS, GCP, Azure) rather than sending it to a vendor platform. Founded in 2021 and based in Tel Aviv with 51–200 employees, the company sells to mid-market and enterprise engineering teams managing Kubernetes and distributed systems. Current focus is on expanding sales coverage into new accounts and building pipeline generation capacity.

HeadquartersTel Aviv

Company Size51–200 employees

Founded2021

Hiring MarketsUnited States, Israel

Frequently Asked Questions

What observability tools does groundcover replace?

groundcover actively replaces Datadog, Dynatrace, and Grafana. The platform competes on cost and data granularity by using eBPF to capture unsampled telemetry and storing it in customer-owned cloud infrastructure.

What is groundcover's technology stack built on?

groundcover uses eBPF as its core observability engine, with Go and Python for services. The platform integrates with AWS, GCP, Azure, Kubernetes, OpenTelemetry, and stores data in ClickHouse and VictoriaMetrics.