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Company profile

Betty Tech Stack

Real-money online casino operator blending mobile gaming mechanics

Entertainment Providers New York, New York 201–500 employees Founded 2022 Privately Held

Betty runs real-money online casino brands built on a shared .NET, React and AWS platform, with a heavy creative toolchain (Spine 2D, After Effects, Midjourney, Stable Diffusion) and newly adopting Rive for animation. Accelerating hiring tilts toward marketing and product, matching pain points around paid acquisition efficiency, retention and rewards-economy balance across multiple regulated markets.

Tech Stack 73 technologies

Core StackC# .NET Docker React Adobe Photoshop Adobe Illustrator Figma After Effects React Native Python Jira PostgreSQL AWS Adobe Premiere Pro Adobe Creative Cloud AppsFlyer Tableau Power BI Google Analytics Pandas NumPy Google Analytics 4 Spine 2D Adobe Animate Midjourney Stable Diffusion Apple Search Ads Unbounce Google Play Segment+39 more
AdoptingRive

What Betty Is BuildingChallenges and projects from their job posts

◆Challenges

  • Scaling platform and compliance across regulated jurisdictions
  • Improving player retention
  • Balancing player experience with margin
  • Maintaining acquisition efficiency and channel mix
  • Optimizing paid landing pages

▲Active Projects

  • LiveOps back-office platform and tooling
  • Gamification economy and rewards progression models
  • Monetisation across campaigns, events and collections
  • Reusable configuration tools and templates
  • Promotional calendar management
  • Building a strong testing culture

Hiring Activity

Accelerating35 roles · 25 in 30d

Department

Marketing
11
Product
8
Ops
5
Engineering
3
Support
2
Data
1
Design
1
Finance
1

Seniority

Manager
10
Senior
9
Mid
7
Lead
5
Junior
2
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About Betty

Betty is a privately held online casino company headquartered in New York, founded in 2022, with 201–500 employees. It operates real-money casino products that borrow design patterns from casual mobile gaming, including gamification, progression and live events. The company launches locally tailored casino operations in different markets, all running on one shared platform and operating model. Teams span product, engineering, growth marketing, gaming operations, data and design, with current hiring in Canada and the United Kingdom.

HeadquartersNew York, New York
Company Size201–500 employees
Founded2022
Hiring MarketsCanada, United Kingdom

Frequently Asked Questions

What tech stack does Betty use?

Betty's stack includes C#, .NET, React, React Native, Docker, PostgreSQL and AWS, with analytics via Segment, AppsFlyer, Tableau and Power BI, and creative tools like Figma, Spine 2D and After Effects.

Is Betty hiring marketing roles?

Yes. Marketing is Betty's largest hiring area, followed by product and operations, with hiring accelerating and many roles at manager and senior level.

What countries does Betty hire in?

Betty is currently hiring in Canada and the United Kingdom, while headquartered in New York.

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How this profile is built

Betty's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.