Swiss fragrance brand scaling via e-commerce and digital performance marketing
Gisada manufactures premium fragrances in Switzerland and is aggressively scaling direct-to-consumer sales across Amazon, TikTok, YouTube, and Instagram. The hiring surge in marketing (5 roles, mostly mid-level) paired with active projects around Amazon PPC strategy, paid media A/B testing, and international marketplace expansion reveals a company shifting from product-focused to growth-ops focused—they're building the commercial engine to match their product quality.
Gisada is a Swiss-based fragrance manufacturer founded in 2013, operating in the 51–200 employee range from Winterthur. The company positions itself on Swiss precision and craftsmanship, with fragrances tested against 50 established competitors. Primary sales channels are e-commerce marketplaces (Amazon, TikTok Shop, YouTube) and owned social media (Instagram, TikTok, LinkedIn). Current focus spans new market identification, international sales channel expansion, and digital performance optimization—indicating mid-market growth phase targeting international and marketplace revenue rather than wholesale retail.
Gisada uses Meta Business Suite, Google Ads, TikTok Ads, YouTube Ads, and Amazon Ads. Analytics rely on Google Analytics 4 and Looker Studio. Video content is produced in-house with Adobe Premiere Pro, Final Cut Pro, and CapCut; graphics via Canva.
Key projects include Amazon PPC strategy optimization, paid media campaign A/B testing, international marketplace expansion, new market identification, and commercial strategy development to drive revenue and global brand presence.
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