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Fullpath Tech Stack

Customer Data Platform purpose-built for automotive dealerships

Software Development Miami, FL 51–200 employees Privately Held
fullpath.com LinkedIn

Fullpath operates a CDP for automotive dealerships that layers AI and marketing automation onto unified first-party data. The stack reveals heavy Salesforce customization work (5 active projects on Salesforce alone) paired with LLM quality control (llm-as-judge framework, hallucination reduction), suggesting the company is embedding AI agents into dealership workflows while wrestling with CRM integration gaps and data quality issues. Support-heavy hiring (14 roles) against a small engineering team (5) indicates product-led adoption with customer enablement as the growth lever.

Tech Stack 31 technologies

Core StackExpensify Google Analytics Google Ads Salesforce PostgreSQL MySQL AWS Angular React Vue Cursor Power BI Zendesk Slack Langchain n8n JavaScript Okta Jira RAG Node.js Bing Facebook Ads Manager Google APIs Facebook Graph API macOS Bing Ads Jamf Jira Service Management Google Analytics 4+1 more

What Fullpath Is Building

◆Challenges

  • Churn
  • Revenue opportunities
  • Reducing hallucinations
  • Expanding market in usa
  • Identifying customer risks
  • Data gaps in crm
  • Integration gaps with third-party apps
  • Workflow inefficiencies in salesforce
  • Ensuring data quality in crm
  • Integrating third-party applications

▲Active Projects

  • Ai agent development
  • Llm-as-judge framework maintenance
  • Ai output qa
  • Customizing salesforce applications
  • Implementing complex salesforce workflows
  • Integrating salesforce with third-party apps
  • Salesforce customization
  • Salesforce integration
  • Salesforce workflow design
  • Cost analysis initiatives

Hiring Activity

Accelerating30 roles · 25 in 30d

Department

Support
14
Engineering
5
Sales
3
Customer-Success
2
Ops
2
Product
2
Executive
1
Finance
1

Seniority

Mid
15
Manager
6
Junior
5
Senior
4
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About Fullpath

Fullpath is a Customer Data Platform designed for automotive dealerships. The product unifies dealership data sources and applies AI-driven marketing automation and analytics to drive personalized customer engagement and retention. The company operates from Miami, FL with 51–200 employees and is actively hiring across support, engineering, and sales. Current project focus centers on Salesforce integration and customization work, alongside development of AI agent capabilities and LLM quality frameworks.

HeadquartersMiami, FL
Company Size51–200 employees
Hiring MarketsUnited States, Israel

Frequently Asked Questions

What is Fullpath's tech stack?

Fullpath uses PostgreSQL and MySQL for data, AWS for infrastructure, Salesforce for CRM, React and Angular for frontend, Langchain and RAG for AI, n8n for automation, and Google Analytics and Power BI for reporting.

What is Fullpath working on?

Fullpath is developing AI agent capabilities, maintaining LLM-as-judge frameworks for output quality, and heavily customizing and integrating Salesforce workflows for dealership operations.

How this profile is built

Fullpath's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.