Company profile

Fullpath Tech Stack

AI-driven customer data platform and marketing automation for car dealerships

Software Development Miami, FL 51–200 employees Privately Held

Fullpath runs a dealership-focused CDP on a Node.js/NestJS and React stack across AWS and GCP, with PostgreSQL and MySQL underneath and direct hooks into Google Ads, Facebook Graph API and Bing Ads. RAG, LangChain and n8n in the stack, paired with active work on an agentic AI layer and AI security agents, show the product moving from data unification toward autonomous AI workflows. Hiring is accelerating and lead-heavy, split between the US and Israel.

Tech Stack 37 technologies

Core StackSalesforce Jira Slack Zendesk Postman Expensify Google Analytics Google Ads PostgreSQL MySQL AWS Okta RAG LangChain n8n JavaScript React Node.js NestJS Chrome DevTools Facebook Ads Manager Google APIs Facebook Graph API Bing Google Analytics 4 GCP OWASP Jamf Jira Service Management Bing Ads+7 more

What Fullpath Is BuildingChallenges and projects from their job posts

◆Challenges

Shipping faster without accumulating technical debt
Managing an integration-heavy product
Reducing global support escalation rates
Minimizing customer churn
Managing critical alerts and outages
Optimizing paid ad campaigns and budget pacing

▲Active Projects

AI and agentic layer
CDP data layer strategy and product roadmap
CRM domain development
AI security agents for malicious activity detection
Customer training program and resource library

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Engineering

Product

Support

Research

Customer-Success

Data

Marketing

Sales

Seniority

Lead

Mid

Manager

Senior

Junior

Notable leadership hires: Head of Product, Backend Team Lead

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About Fullpath

Fullpath, part of Cox Automotive, builds a customer data platform for automotive dealerships that consolidates first-party dealer data and activates it through AI and marketing automation. Its capabilities span lead capture, analytics, omnichannel and paid advertising, website optimization, email automation and CRM data mining. The company is headquartered in Miami, Florida, and employs 51–200 people. Teams operate across the United States and Israel, covering engineering, product, support, research, customer success, data, marketing and sales.

HeadquartersMiami, FL

Company Size51–200 employees

Hiring MarketsUnited States, Israel

Frequently Asked Questions

What tech stack does Fullpath use?

Fullpath builds with JavaScript, React, Node.js and NestJS on AWS and GCP, using PostgreSQL and MySQL, plus RAG, LangChain and n8n for AI workflows, with Salesforce, Jira, Zendesk and Okta internally.

Where is Fullpath headquartered?

Fullpath is headquartered in Miami, Florida, and currently hires in both the United States and Israel.

What is Fullpath working on?

Current work includes an AI and agentic layer, the CDP data layer strategy and roadmap, CRM domain development, and internal security tooling with AI security agents for malicious activity detection.

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How this profile is built

Fullpath's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.