Fullpath Tech Stack

Customer Data Platform purpose-built for automotive dealerships

Software Development Miami, FL 51–200 employees Privately Held

Fullpath operates a Customer Data Platform (CDP) designed specifically for the automotive industry, unifying dealership data and layering AI-driven marketing automation on top. The tech stack reveals a pragmatic, integration-heavy architecture: PostgreSQL + MySQL for core data, AWS for infrastructure, with active investments in RAG, Langchain, and n8n for AI workflows and data orchestration. Active projects span AI agent development, LLM workflow monitoring, and a large-scale API integration roadmap (200+ live integrations) — indicating the company is moving beyond static CDP features toward real-time, AI-driven customer engagement while managing substantial technical debt in data transformation and reliability.

Tech Stack 29 technologies

Core StackExpensify Google Analytics Google Ads PostgreSQL MySQL AWS Okta Jira Slack Zendesk RAG Langchain n8n JavaScript Salesforce React Node.js NestJS Google Docs Meta Bing macOS Google Workspace Jamf Jira Service Management Facebook Ads Manager Bing Ads Google Analytics 4 Google

What Fullpath Is Building

◆Challenges

Expanding market in usa
Improving llm workflow reliability
Messy data transformation
Scaling 200+ live integrations
Scalable it processes
Streamlining client services data
Budget pacing
Optimizing paid advertising campaigns
Optimizing revenue opportunities
Maximizing conversions and roi

▲Active Projects

Desking and crm product
Customer onboarding with digital advertising strategy
User-centric reporting
Internal it documentation and training
Ai agent and llm workflow development
End-to-end data ownership roadmap
Background and conversational agent generation
Llm workflow monitoring and issue triage
Implementing scalable processes for rapid growth
Api integration with third-party services

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Support

Sales

Engineering

Marketing

Product

Ops

Customer-Success

Seniority

Manager

Mid

Senior

Director

Junior

Notable leadership hires: CDP Director

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About Fullpath

Fullpath builds a Customer Data Platform tailored to automotive dealerships, enabling them to unify first-party data and activate it through AI-powered marketing automation and omni-channel engagement tools. The product covers lead capture, email automation, paid advertising optimization, and CRM integration. The company operates with 51–200 employees across support, sales, engineering, product, and customer success, headquartered in Miami, FL. Current hiring velocity is accelerating, with support and sales roles driving growth while engineering focuses on AI workflows, data infrastructure, and third-party integrations.

HeadquartersMiami, FL

Company Size51–200 employees

Hiring MarketsUnited States, Israel

Frequently Asked Questions

What tech stack does Fullpath use?

Fullpath runs PostgreSQL and MySQL for databases, AWS for cloud infrastructure, and React + Node.js + NestJS for application development. The stack includes Okta for identity, Salesforce for CRM, and active adoption of RAG, Langchain, and n8n for AI and workflow automation.

What is Fullpath working on?

Active projects include AI agent and LLM workflow development, end-to-end data ownership roadmap, API integrations with 200+ third-party services, user-centric reporting, and scalable processes for rapid growth. The company is also addressing LLM reliability and data transformation challenges.