Fresha Tech Stack

Marketplace platform for beauty and wellness booking and business management

Software Development London, England 201–500 employees Founded 2015 Privately Held

Fresha operates a two-sided marketplace connecting consumers to beauty and wellness professionals, with a business-software backbone for salon and spa operations. The company is sales-driven (84 active sales roles against 13 engineering) and aggressively expanding globally across 24+ countries, while simultaneously tackling a microservices migration and partner-acquisition challenges that suggest the monolithic booking system has hit scaling limits.

Tech Stack 67 technologies

Core StackRuby Elixir GraphQL TypeScript Kafka gRPC Kubernetes React Cypress Jest Redux Next.js Docker Cordova Android iOS Apollo React Testing Library React Router React Redux Zustand Formik Rsbuild esbuild Turbo SWC Sass PostCSS Lottie Phoenix+37 more

What Fresha Is Building

◆Challenges

High-growth hiring demands
Acquiring new partners
Meeting monetization kpis
Monetisation of platform
Data migration accuracy
Expanding partner network
Optimising listing competitiveness
Increasing salon revenue
Building sales processes
Migration to microservices

▲Active Projects

Go-to-market strategy development for dach
Optimising marketplace listings
Migration to microservices
Launching fresha in japan
Csv data migration
Vulnerability management process improvement
Optimizing salon profiles
Device rollouts
Identify new growth opportunities across platforms
Partner onboarding journey

Hiring Activity

Accelerating140 roles · 75 in 30d

Department

Sales

Engineering

Marketing

Support

Ops

Product

Finance

Seniority

Mid

Senior

Manager

Junior

Lead

Staff

Director

Notable leadership hires: Chief Financial Officer, Head Market Launch, Business Development Lead, Head of Commercial, Security Head

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About Fresha

Fresha is a London-based SaaS marketplace for the beauty, wellness, and self-care sector. The platform serves two customer groups: consumers discovering and booking services through mobile apps and web, and business operators (salon owners, spa managers, independent professionals) who use Fresha's back-office suite for appointment scheduling, payments, client CRM, and marketing automation. The ecosystem handles over 1 billion appointments processed to date across 130,000+ businesses and 500,000+ professionals. Revenue streams include marketplace transaction fees, subscription software licenses, and integrated payment processing. Active go-to-market expansion includes Japan launch, DACH region strategy, and partner onboarding optimization.

HeadquartersLondon, England

Company Size201–500 employees

Founded2015

Hiring MarketsUnited Kingdom, Portugal, Kosovo, Poland, Australia, Netherlands, Oman, United Arab Emirates

Frequently Asked Questions

What is Fresha's tech stack?

Backend: Ruby, Elixir, Phoenix, GraphQL, gRPC, Kafka. Frontend: React, TypeScript, Next.js, Redux, Apollo. Mobile: iOS, Android, Cordova. Infrastructure: Kubernetes, Docker. Build/test: Jest, Cypress, Turbo, SWC, esbuild.

What countries does Fresha hire in?

24 countries across UK, Portugal, Kosovo, Poland, Australia, Netherlands, UAE, Spain, Germany, Denmark, South Africa, Philippines, Croatia, Bulgaria, Qatar, US, Canada, Italy, China, Japan, Saudi Arabia, Mexico, Malaysia, France.

How this profile is built

Fresha's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.