Fresha Tech Stack

Marketplace platform for beauty and wellness booking and business management

Software Development London, England 201–500 employees Founded 2015 Privately Held

Fresha operates a two-sided marketplace connecting consumers to beauty and wellness professionals, with a software suite for salon and spa operators. The tech stack reveals a mature services architecture: Elixir and Ruby backends, Kafka for event streaming, GraphQL and gRPC for inter-service communication, React/TypeScript frontends, and Kubernetes orchestration. Active migration from monolith to microservices, combined with heavy hiring in sales (103 roles) against modest engineering capacity (21 roles), indicates a platform shifting toward go-to-market acceleration and operational scaling rather than technical innovation.

Tech Stack 67 technologies

Core StackRuby Elixir GraphQL TypeScript Kafka gRPC Kubernetes React Cypress Jest Redux JSON Cordova Android iOS Apollo REST React Testing Library React Router React Redux Zustand Formik Rsbuild esbuild Turbo SWC Sass PostCSS Lottie Phoenix+37 more

AdoptingInstagram Meta Google

What Fresha Is Building

◆Challenges

Meeting monetization kpis
Monetisation of platform
Acquiring new partners
Reducing churn
Reducing partner onboarding time
Optimising marketplace listings
Optimising listing competitiveness
Optimizing recruitment processes
Increasing monetized revenue
Building sales processes

▲Active Projects

Marketplace listing optimisation
Migrating monolith to microservices
Resilience and scalability system design
Go-to-market strategy development for dach
Development of new product features
Fresha payments solution adoption
Partner onboarding journey
Salon profile optimization
Freshapay onboarding
Continuous improvement of onboarding processes

Hiring Activity

Steady150 roles · 65 in 30d

Department

Sales

103

Engineering

Support

Ops

Product

Finance

Marketing

Seniority

Mid

Manager

Senior

Junior

Lead

Staff

Intern

Principal

Notable leadership hires: Team Lead, Chief Financial Officer, Head of Sales

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About Fresha

Fresha provides a booking marketplace and business management platform for the beauty, wellness, and self-care industry. The platform serves two audiences: consumers searching for and booking services, and business operators (salons, spas, individual professionals) who use Fresha's appointment scheduling, point-of-sale, client management, and marketing tools. The company reports 130,000+ businesses and 500,000+ professionals using the platform, with over 1 billion appointments processed. Headquartered in London, Fresha has 201–500 employees and operates across 25+ countries, from the UK and Europe to Southeast Asia and the Middle East. Revenue streams include transaction fees on bookings, subscription tiers for business software, and integrated payments services.

HeadquartersLondon, England

Company Size201–500 employees

Founded2015

Hiring MarketsKosovo, Poland, United Kingdom, Australia, Netherlands, Italy, France, Spain

Frequently Asked Questions

What tech stack does Fresha use?

Fresha runs Elixir and Ruby backends, Kafka for event streaming, GraphQL/gRPC for service communication, React/TypeScript for web frontends, and Kubernetes for orchestration. Mobile apps use Cordova, React Native, Android, and iOS. Testing via Cypress, Jest, and React Testing Library.

What is Fresha working on?

Active projects include marketplace listing optimization, migrating from monolith to microservices architecture, go-to-market strategy for DACH region, Fresha Payments adoption, partner onboarding streamlining, and salon profile optimization. Core challenges center on monetization, partner acquisition, and reducing onboarding friction.