Forma.ai Tech Stack

Sales performance and incentive compensation platform with integrated planning and data

Software Development Toronto, Ontario 51–200 employees Founded 2016 Privately Held

Forma.ai operates a Sales Performance Management platform connecting sales planning, territory management, quota setting, and incentive compensation—built on Salesforce/HubSpot integrations, Snowflake, and a modern polyglot stack (Python, Java, Go, TypeScript, React). Current hiring leans operations and engineering (6 ops, 5 engineering roles posted in the last 30 days) while managing high data volumes and scaling outbound automation, suggesting the product is moving from single-tenant configuration toward multi-tenant, data-intensive deployments.

Tech Stack 35 technologies

Core StackSalesforce HubSpot n8n Snowflake Python Apache Spark Java Kotlin Go C# TypeScript React Django .NET Jest Cypress JavaScript PostgreSQL AWS Docker Databricks PySpark Gong Power BI Looker Tableau Terraform LeadIQ SASS Looker Studio+5 more

What Forma.ai Is Building

◆Challenges

Optimizing incentive compensation plans
Optimizing sales performance management processes
High data volumes
Scaling outbound systems
Scalable data architectures
Performance and cost optimization
Streamlining sales commission administration
Designing sales compensation plan
Implementing complex enterprise deployments
Rolling out large scale tqm models

▲Active Projects

Implement new platform features for customers
Commission engine architecture design
Implementing new platform features
Backend services for product workflows
Build outbound automation infrastructure
Flagship incentive compensation management product
Scalable analytics solutions
Custom client integrations
Standardizing repeatable solutions
Lead design projects for incentive compensation

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Ops

Engineering

Sales

Data

Marketing

Product

Seniority

Senior

Staff

Director

Manager

Junior

Mid

Principal

Notable leadership hires: Director of Engineering

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About Forma.ai

Forma.ai builds a Sales Performance Management platform that unifies sales planning and incentive compensation management into a single data model. The product consolidates territory planning, quota management, and commission administration—eliminating manual spreadsheet workflows and data fragmentation across sales ops, finance, and RevOps teams. The platform integrates with Salesforce and HubSpot, pulls data through Snowflake and Databricks, and surfaces insights via Looker, Tableau, and Power BI. Founded in 2016 and headquartered in Toronto, the company operates at 51–200 employees and hires exclusively in Canada.

HeadquartersToronto, Ontario

Company Size51–200 employees

Founded2016

Hiring MarketsCanada

Frequently Asked Questions

What tech stack does Forma.ai use?

Forma.ai uses Salesforce and HubSpot for CRM integration, Snowflake and Databricks for data warehousing, Python and Java for backend services, React and TypeScript for frontend, and BI tools including Looker, Tableau, and Power BI for analytics and reporting.

What is Forma.ai working on?

Current projects include commission engine architecture redesign, scalable analytics solutions, outbound automation infrastructure, custom client integrations, and large-scale territory and quota model rollouts for enterprise customers.

How this profile is built

Forma.ai's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.