D

Dsquares Tech Stack

Loyalty platform with gamification and AI analytics for MENA enterprises

Technology, Information and Internet Cairo 201–500 employees Founded 2012 Privately Held

Dsquares operates a loyalty and rewards platform serving banking, telecom, and retail in the Middle East and Africa. The tech stack reveals a mature, containerized backend (Docker, Kubernetes adoption, Node.js + C# + SQL Server) paired with heavy CI/CD investment (Jenkins, GitLab CI/CD, CircleCI) — typical of a B2B SaaS vendor scaling API integrations. Active projects emphasize third-party system integrations and backend systems work, while pain points cluster around client delivery backlogs and cloud scalability, suggesting the engineering org is stretched between new integrations and platform stability.

Tech Stack 50 technologies

Core StackSelenium JUnit Prometheus Jira Freshdesk AWS C# SQL Server Angular Node.js Postman Jenkins GitLab CI/CD CircleCI Ansible Terraform Python Tableau Power BI Docker Kubernetes TestNG SQL GCP Git Swagger NET Core Azure Stack Bash Excel+20 more

AdoptingDocker Kubernetes

What Dsquares Is Building

◆Challenges

Increasing revenue
Increasing business of existing clients
Monitoring and troubleshooting performance issues
Client delivery backlogs
Automating and scaling processes
New revenue opportunities
Sales and revenue targets
Optimizing cloud application scalability
Optimizing application architectures for cloud
Ensuring security best practices

▲Active Projects

Api-driven product development
Integration with third-party systems
Api spec development
Backend systems for loyalty platforms
Employee recognition app launch
Company-wide recognition strategy revamp
Performance framework implementation
Engagement initiatives
Recognition programs
Alumni network development

Hiring Activity

Decelerating35 roles · 6 in 30d

Department

Sales

10

Engineering

8

Product

5

HR

4

Marketing

2

Design

1

Finance

1

Support

1

Seniority

Mid

12

Senior

12

Junior

4

Manager

2

Director

1

Lead

1

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About Dsquares

Dsquares is a loyalty and retention platform operating across more than 10 countries in the Middle East and Africa. The product combines merchant management, points systems, e-voucher issuance, gamification, and AI-driven analytics into a single platform for enterprise customers in banking, telecom, and retail. The 201–500-person org is sales-led (10 dedicated sales roles) with balanced engineering (8) and product (5) capacity. The company was founded in 2012 and remains privately held, headquartered in Cairo with active hiring in Egypt and Saudi Arabia.

HeadquartersCairo

Company Size201–500 employees

Founded2012

Hiring MarketsEgypt, Saudi Arabia

Frequently Asked Questions

What tech stack does Dsquares use?

Backend: Node.js, C#, .NET Core, SQL Server. Cloud: AWS, GCP, Azure Stack. CI/CD: Jenkins, GitLab CI/CD, CircleCI. Containerization: Docker, Kubernetes (actively adopting). Monitoring: Prometheus. Testing: Selenium, JUnit, TestNG.