DIRECTV Tech Stack

Satellite and streaming TV with advertising and content monetization

Entertainment El Segundo, CA 10,001+ employees Founded 1994 Public Company

DIRECTV operates a large-scale TV and streaming business across 10,000+ employees, with active infrastructure modernization underway: Oracle ERP, Snowflake, and Oracle EPM deployments signal a shift from legacy financial systems toward cloud-based data and enterprise resource planning. Current pain points center on labor relations complexity, contract compliance, and advertising monetization—priorities reflected in hiring across product, engineering, and finance roles.

Tech Stack 33 technologies

Core StackAWS AppsFlyer Jira ServiceNow Looker Tableau Salesforce Snowflake Databricks Apache Airflow Python Apache Spark Jenkins GitLab Datadog Roku Branch Microsoft Project Alteryx Freewheel Bash AWS CodePipeline AWS CloudWatch JMeter Salesforce Service Cloud SKAdNetwork Model Context Protocol FreeWheel

AdoptingSnowflake Oracle ERP Oracle Fixed Assets Oracle Project Accounting Oracle EPM Oracle Accounts Payable

What DIRECTV Is Building

◆Challenges

Complex labor relations processes
High-risk grievances
Contract compliance monitoring
Integrating multiple financial systems
Managing legacy financial applications
Acquire user base at scale
Increase app installs
Expanding ad inventory monetization
Increasing advertising revenue
Adopting new ad formats

▲Active Projects

Stand up oracle erp and snowflake reporting
Manage oracle epm and fixed assets
Implement treasury workstation tool
Partner commercialization of dynamic ad insertion
Contract template development for ad products
Pitch material development for programmer services

Hiring Activity

Accelerating9 roles · 8 in 30d

Department

Product

Engineering

Finance

Marketing

Ops

Sales

Support

Seniority

Director

Lead

Principal

Junior

Mid

Senior

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About DIRECTV

DIRECTV is a public entertainment company founded in 1994, headquartered in El Segundo, CA. The company delivers satellite TV, streaming video, and live sports to consumer audiences, with a technology stack spanning content delivery (Roku, AWS), advertising (FreeWheel, dynamic ad insertion partnerships), and data analytics (Snowflake, Databricks, Looker). The business is actively expanding ad-supported revenue streams and improving app distribution at scale, while simultaneously consolidating internal financial operations through Oracle and Snowflake deployments.

HeadquartersEl Segundo, CA

Company Size10,001+ employees

Founded1994

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does DIRECTV use?

DIRECTV uses Roku for streaming, AWS for cloud infrastructure, Snowflake and Databricks for data warehousing, Salesforce for CRM, ServiceNow for IT operations, Looker and Tableau for analytics, and FreeWheel for video advertising.

Is DIRECTV adopting new enterprise software?

Yes. DIRECTV is actively adopting Oracle ERP, Oracle Fixed Assets, Oracle Project Accounting, Oracle EPM, and Oracle Accounts Payable—a broad consolidation of legacy financial systems onto Oracle cloud infrastructure.

What is DIRECTV working on?

Current projects include Oracle ERP and Snowflake reporting infrastructure, dynamic ad insertion commercialization, treasury workstation implementation, and contract template development for advertising products.

How this profile is built

DIRECTV's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.