DIRECTV delivers pay-TV over satellite and streaming, and its stack shows a marketing-tech operation as deep as its engineering: Salesforce Marketing Cloud, Braze, Marketo and HubSpot run alongside Adobe Analytics and Google Analytics. Hiring is accelerating and marketing-led, with an unusually intern-heavy seniority mix, while projects center on a next-generation CX orchestration platform, A/B testing roadmaps and ad tech design.
DIRECTV is a television provider offering satellite TV and streaming TV, with programming that spans live sports, local sports, reality TV and general entertainment. It sells directly to consumers and markets its own DIRECTV Remote among its specialties. Founded in 1994, the company is headquartered in El Segundo, California and employs more than 10,001 people. It operates as a public company, with current hiring concentrated in the United States across marketing, engineering, sales, finance, operations and support.
DIRECTV runs on AWS (EKS, Lambda, SQS, Kinesis) with Kubernetes, Terraform and Go, uses Snowflake and Tableau for data, Python with PyTorch and TensorFlow for ML, and Salesforce, Braze and Marketo for marketing.
Yes. Marketing is the largest area of DIRECTV's current US hiring, with hiring velocity accelerating and engineering and sales also active.
Job posts point to a next-generation CX orchestration platform, integrated digital marketing campaigns, A/B and multivariate testing roadmaps, customer segmentation, and ad tech solution design.
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DIRECTV's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.
