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Digital Alchemy Tech Stack

Database marketing services platform with Salesforce and SAP integrations

IT Services and IT Consulting Sydney, NSW 201–500 employees Founded 2003 Privately Held

Digital Alchemy operates a marketing services business centered on customer analytics, campaign management, and database marketing across Asia Pacific. The tech stack—anchored in Salesforce, SAP, Snowflake, and Databricks—reveals an infrastructure-heavy organization managing complex multi-system integrations for clients; active projects show hands-on work on Salesforce-SAP pipelines and real-time data synchronization, while pain points around integration complexity and end-to-end marketing solutions suggest they're addressing internal platform gaps even as they scale regionally.

Tech Stack 27 technologies

Core StackSalesforce Dynamics 365 SAS Linux Python JavaScript Java Braze Snowflake Databricks AWS HubSpot LinkedIn Excel Windows Adobe Salesforce Marketing Cloud GCP SQL SAS CI360 CleverTap Salesforce Data Cloud SAP C4C SAP Cloud Platform Integration SAP Integration Suite Git Groovy

What Digital Alchemy Is Building

◆Challenges

Accuracy and compliance
Timely reporting
Cost-saving opportunities
Managing accounting across multiple locations
Expanding into latam
Building high-value pipeline
Gap in end-to-end marketing solutions
Integration between data and communications
Salesforce-sap integration complexity
Real-time data synchronization

▲Active Projects

Enhancing accounting systems
Budget and forecast preparation
Annual audit coordination
Demand generation initiatives
Digital campaigns
End-to-end implementation of marketing automation projects
Integration flows connecting salesforce and sap ecosystems
Secure data exchange between salesforce data cloud and sap c4c

Hiring Activity

Steady15 roles · 5 in 30d

Department

Engineering

7

Marketing

3

Sales

3

Finance

2

Seniority

Mid

6

Senior

6

Junior

1

Lead

1

Manager

1

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About Digital Alchemy

Digital Alchemy is a privately held database marketing services firm based in Sydney, founded in 2003. The company serves enterprise brands across Asia Pacific with customer strategy, analytics, campaign management, and marketing automation services. Their platform integrates multiple enterprise systems—primarily Salesforce, SAP, and cloud data warehouses like Snowflake and Databricks—to deliver customer-centric campaigns and loyalty programs. The organization spans 201–500 employees with engineering, marketing, sales, and finance functions distributed across Australia, Singapore, Philippines, Thailand, and Mexico.

HeadquartersSydney, NSW

Company Size201–500 employees

Founded2003

Hiring MarketsPhilippines, Thailand, Mexico, Australia, Singapore

Frequently Asked Questions

What tech stack does Digital Alchemy use?

Core platforms: Salesforce, Salesforce Marketing Cloud, Salesforce Data Cloud, SAP C4C, SAP Cloud Platform Integration, Snowflake, Databricks, Braze, and CleverTap. Infrastructure: AWS, GCP. Languages: Python, JavaScript, Java, SQL, Groovy. Analytics: SAS, SAS CI360.

What is Digital Alchemy working on?

Marketing automation implementations, Salesforce-SAP integration flows, secure data exchange between Salesforce Data Cloud and SAP C4C, real-time data synchronization, and demand generation initiatives for client campaigns.