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Different Hair Pvt. Ltd Tech Stack

Hair extension manufacturer scaling digital presence and SEO infrastructure

Personal Care Product Manufacturing Chennai, Tamil Nadu 51–200 employees Founded 2001 Privately Held

Different Hair manufactures and exports human hair extensions from Chennai, operating since 2001 with a geographically dispersed customer base spanning salons, film/TV, and replacement centers. The tech stack is heavily frontend-heavy (React, Next.js, Angular, Figma) paired with Node.js + MongoDB/PostgreSQL, suggesting a e-commerce platform rebuild. Active projects cluster around SEO scaling, technical site performance, and AI-driven content—indicating the company is shifting from traditional B2B export channels toward direct-to-consumer or marketplace-led growth.

Tech Stack 33 technologies

Core StackAdobe Illustrator Figma React Redux Node.js Express.js MongoDB PostgreSQL TypeScript Next.js Tailwind CSS Shopify JavaScript GitHub Copilot Adobe Photoshop Adobe InDesign Angular Photoshop InDesign Zustand Adobe XD Git Material-UI Ant Design Liquid HTML5 CSS Google Search Console SEMrush Perplexity+3 more

What Different Hair Pvt. Ltd Is Building

Challenges

  • Performance-related problems on shopify websites
  • Complex seo challenges
  • Technical seo challenges
  • Geo-targeting challenges
  • Workflow inefficiencies
  • Process automation

Active Projects

  • Scalable seo strategy across multiple regions
  • Direct answer content structure for ai overviews, bing copilot, perplexity
  • Technical seo challenges like crawlability, indexation, site speed, mobile-first indexing
  • Pilot ai tools experiments
  • Maintain internal knowledge hub

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Engineering
5
Design
2
Marketing
1

Seniority

Mid
5
Junior
2
Senior
1
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About Different Hair Pvt. Ltd

Different Hair Pvt. Ltd manufactures premium human hair extensions and ships internationally to the USA and UK. The product range spans fusion, hand-tied, microlink, body wave, and curly extensions, sold primarily through high-end hair salons, film and TV production houses, opera and theatre companies, and hair replacement centers. Founded in 2001, the company operates from Chennai, India, and is now modernizing its digital infrastructure. Current hiring is concentrated in engineering and design roles, reflecting investment in platform and experience.

HeadquartersChennai, Tamil Nadu
Company Size51–200 employees
Founded2001
Hiring MarketsIndia

Frequently Asked Questions

What is Different Hair's tech stack?

React, Next.js, Node.js, Express.js, MongoDB, PostgreSQL, Shopify, Figma, and TypeScript. Also uses SEMrush and Google Search Console for SEO and GitHub Copilot for development.

Where is Different Hair headquartered?

Chennai, Tamil Nadu, India. Founded in 2001, the company is privately held with 51–200 employees and currently hiring only in India.

What is Different Hair working on?

Scaling SEO across regions, building AI-powered content for search overviews, fixing Shopify site performance issues, and piloting AI tools. Also tackling technical SEO (crawlability, mobile-first indexing) and geo-targeting challenges.

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