Hair extension manufacturer scaling digital presence and SEO infrastructure
Different Hair manufactures and exports human hair extensions from Chennai, operating since 2001 with a geographically dispersed customer base spanning salons, film/TV, and replacement centers. The tech stack is heavily frontend-heavy (React, Next.js, Angular, Figma) paired with Node.js + MongoDB/PostgreSQL, suggesting a e-commerce platform rebuild. Active projects cluster around SEO scaling, technical site performance, and AI-driven content—indicating the company is shifting from traditional B2B export channels toward direct-to-consumer or marketplace-led growth.
Different Hair Pvt. Ltd manufactures premium human hair extensions and ships internationally to the USA and UK. The product range spans fusion, hand-tied, microlink, body wave, and curly extensions, sold primarily through high-end hair salons, film and TV production houses, opera and theatre companies, and hair replacement centers. Founded in 2001, the company operates from Chennai, India, and is now modernizing its digital infrastructure. Current hiring is concentrated in engineering and design roles, reflecting investment in platform and experience.
React, Next.js, Node.js, Express.js, MongoDB, PostgreSQL, Shopify, Figma, and TypeScript. Also uses SEMrush and Google Search Console for SEO and GitHub Copilot for development.
Chennai, Tamil Nadu, India. Founded in 2001, the company is privately held with 51–200 employees and currently hiring only in India.
Scaling SEO across regions, building AI-powered content for search overviews, fixing Shopify site performance issues, and piloting AI tools. Also tackling technical SEO (crawlability, mobile-first indexing) and geo-targeting challenges.
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