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DESIGNME HAIR Tech Stack
Vegan haircare brand scaling DTC and trade channels across North America
DESIGNME is a Canadian indie haircare brand (vegan, cruelty-free, PETA-certified) running a marketing-heavy organization with 5 active marketing roles and finance support—typical of a DTC-first CPG brand scaling paid acquisition. The project mix (paid media, UGC content, new door acquisition, trade activations) and pain points (paid media ROI, distributor performance, sell-through) reveal a company caught between direct-to-consumer momentum and the harder problem of penetrating retail channels profitably.
Tech Stack 13 technologies
What DESIGNME HAIR Is Building
◆Challenges
- Automation opportunities
- Increasing sell-through
- Distribution growth
- Optimizing trade program roi
- Aggressive growth targets
- Distributor performance
- Improving paid media performance
- Maximizing roi
▲Active Projects
- Annual trade marketing strategy
- Trade shows and industry activations
- New door acquisition
- Go-to-market plans
- Revenue planning
- Paid media creative strategy
- Ugc video content brief
- Product launches for product lines
- Product conceptualization
Hiring Activity
9 roles · 8 in 30d
Department
Seniority
Company intelligence
