Spanish sports e-commerce platform scaling infrastructure and marketing automation
Deporvillage.com is a fast-growing online sports retailer operating from Barcelona with a dual engineering and marketing focus. The tech stack reveals a company mid-infrastructure modernization: Kubernetes, Terraform, and AWS EKS sit alongside older monolith signals (MySQL, MongoDB, Redis), while adoption of GraphQL and real-time data sync suggests movement toward event-driven architecture. Hiring velocity is accelerating with marketing roles leading (3 of 5 active positions), paired with CI/CD and deployment automation projects—a pattern that typically indicates scaling friction in go-to-market or backend reliability.
Deporvillage.com operates as a leading Spanish-language sports equipment e-commerce platform, competing in the direct-to-consumer athletic goods market. Founded in 2010 and backed by SeedRocket accelerator, the company has grown to 51–200 employees with strong investor backing from recognized business angels. The business runs on a polyglot stack combining Salesforce Marketing Cloud and Braze for customer engagement, AWS-hosted infrastructure with containerized microservices (Kubernetes, EKS), and a data layer spanning MySQL, MongoDB, Redis, and OpenSearch. Recent project activity centers on promotion calendar, CI/CD modernization, real-time data synchronization, and loyalty program scaling—indicating operational maturation pressure as transaction volume or catalog size increases.
Kubernetes, Terraform, AWS EKS, MySQL, MongoDB, Redis, Go, Python, GraphQL, OpenSearch, Salesforce Marketing Cloud, Braze, and Google Analytics. Also uses New Relic for monitoring and ChatGPT/GitHub Copilot for development.
Sant Fruitós de Bages, Barcelona, Spain. The company was founded in 2010 and is privately held with backing from SeedRocket accelerator and recognized business angels.
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