Defaqto Tech Stack

Financial product intelligence and ratings platform for UK institutions

Financial Services Haddenham, Buckinghamshire 51–200 employees Public Company

Defaqto maintains the UK's largest financial product database and publishes independent ratings and market research for financial institutions, intermediaries, and consumers. The hiring mix is heavily sales-weighted (13 sales roles vs. 3 engineering), with a focus on multi-product cross-selling and customer retention — pain points centered on contract churn, sales cycle compression, and tool adoption suggest the business is scaling a sales-led motion while building customer success infrastructure.

Tech Stack 24 technologies

Core StackHubSpot GitHub Copilot Python Django Dynamics 365 Power Automate PostgreSQL JavaScript React Azure DevOps Xero Teams LinkedIn Microsoft Office Excel PowerPoint Azure Pipelines Sales Navigator Outreach HTML CSS SQL Azure SAGE Intacct

What Defaqto Is Building

◆Challenges

Reducing contract cancellations
Improving tool adoption
Identifying recurring customer challenges
Shortening sales cycles
Retaining existing customers
High volume outbound sales
Sales function growth
New client relationships
Evolving customer needs
Reliable sales pipeline

▲Active Projects

Multi-product selling across defaqto’s suite of adviser solutions
Onboarding journey for provider solutions
User training and onboarding
Crm integration
Roadmap planning for commercial tools
Testing new software releases
Standard customer success offering development
Product architecture enhancement
Dev-ops pipeline maintenance
Industry-leading product development

Hiring Activity

Steady25 roles · 7 in 30d

Department

Sales

Support

Engineering

Product

Finance

Marketing

Seniority

Junior

Mid

Senior

Manager

Director

Notable leadership hires: Product Director

Company intelligence

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About Defaqto

Defaqto is a public company providing financial product intelligence, ratings, and research to UK financial institutions and intermediaries. The platform aggregates product data, applies proprietary research methodology, and delivers consumer-facing insights and adviser tools. Operations span product data management (PostgreSQL, SQL), web applications (React, Django, JavaScript), and CRM/sales automation (HubSpot, Outreach, Dynamics 365). The company is headquartered in Haddenham, Buckinghamshire, and currently operates with 51–200 employees across sales, support, engineering, product, and finance functions.

HeadquartersHaddenham, Buckinghamshire

Company Size51–200 employees

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Defaqto use?

Defaqto uses PostgreSQL for data, React for frontend, Django for backend, plus Azure for cloud infrastructure. Sales and operations run on HubSpot, Outreach, Dynamics 365, and Power Automate; product teams use GitHub Copilot and Azure DevOps for development.

What is Defaqto working on?

Active projects include multi-product cross-selling across adviser solutions, CRM integration, customer onboarding journeys, product architecture enhancement, and customer success offering development to address contract churn and tool adoption.