Open-source and enterprise RAG/AI agent orchestration platform
deepset builds Haystack, an open-source AI orchestration framework, plus a commercial Enterprise Platform for production RAG and agent deployments. The stack reveals infrastructure-first maturity: Kubernetes, Terraform, Helm, Prometheus, Grafana, and OpenTelemetry are all core, with active adoption of VPC and continued IaC expansion. Sales hiring (7 roles) significantly outpaces engineering (5), paired with a European institutional go-to-market (strategic account plans, public-sector expansion) — indicating a shift from open-source community motion into land-and-expand with regulated enterprises.
deepset provides both an open-source AI framework (Haystack) and a commercial platform for building, deploying, and governing custom AI agents and RAG applications. The Enterprise Platform layers governance, advanced indexing and retrieval, testing and evaluation, and production observability on top of the open-source core, supporting cloud and on-premise deployments. The company operates a developer-plus-enterprise sales model: teams adopt Haystack freely, then graduate to Haystack Enterprise Starter for support, then Haystack Enterprise Platform for scale. Deployed across public and private sectors, including European public institutions and defense organizations.
Python, Kubernetes, Terraform, Helm, Prometheus, Grafana, OpenTelemetry, Elasticsearch, AWS/GCP/Azure, Hugging Face Transformers, OIDC/SAML, and SQL. Core infrastructure uses IaC and observability-as-standard.
Deploying Haystack Enterprise Platform infrastructure, building customer POCs and demos, scaling observability and SLOs, expanding into European public-sector institutions, and hardening on-premise deployment capabilities and security.
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