The Dallas Morning News Tech Stack

Texas' largest newspaper, reinventing print-first journalism for digital and social audiences

Newspaper Publishing Dallas, TX 1,001–5,000 employees Founded 1885 Public Company

The Dallas Morning News is a 139-year-old regional newspaper operator scaling digital-first initiatives—launching newsletters on LinkedIn, revamping sections like Business Sunday, and layering AI tools (ChatGPT, OpenAI) into editorial workflows. The hiring mix (journalism-heavy, with data and ops roles growing) and active project list signal a shift from print-dominated operations toward multimedia storytelling and audience expansion, though tight deadline pressure and sales pipeline friction remain endemic.

Tech Stack 25 technologies

Core StackGong OpenAI Python Adobe Illustrator GitHub ArcGIS Adobe Premiere Pro Canva WordPress Asana ChatGPT X Instagram Meta LinkedIn R Excel Google Sheets Datawrapper Git QGIS YouTube TikTok Final Cut Pro Mavenlink

What The Dallas Morning News Is Building

◆Challenges

Expanding our reach
Audience engagement
Expanding business coverage
High-pressure environment
Tight deadline pressure
Standing out from competitors
Inefficient sales workflow
Pipeline management challenges
Urgent video needs
Fast-paced news environment

▲Active Projects

Business sunday reimagined section
Commerce street linkedin newsletter
Juicing weather coverage
Adding statbeat to high school football coverage
Launching a linkedin newsletter
Digital coverage
Newsletter strategy
Social media promotion plans
Community trust events
Pop-up newsrooms

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Journalism

Media

Sales

Business

Marketing

News

Data

Ops

Seniority

Mid

Senior

Junior

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About The Dallas Morning News

The Dallas Morning News, established in 1885 and based in Dallas, TX, is the flagship newspaper of DallasNews Corporation and the largest paper in Texas. The organization operates across journalism, design, photography, and multimedia production—supported by a 1,001–5,000-person workforce. Revenue sources include print advertising, digital subscriptions, and marketing services. The company has won nine Pulitzer Prizes since 1986, anchoring its editorial reputation within a competitive regional and national news landscape.

HeadquartersDallas, TX

Company Size1,001–5,000 employees

Founded1885

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does The Dallas Morning News use?

Editorial and production tools include ChatGPT, Python, R, Adobe Illustrator, Premiere Pro, Final Cut Pro, Datawrapper, ArcGIS, WordPress, and Git/GitHub. Distribution spans X, Instagram, LinkedIn, YouTube, and TikTok. Business/ops tools include Gong, Mavenlink, and Asana.

What is The Dallas Morning News hiring for?

23 active roles across journalism (6), media (5), sales (3), business/marketing (4), news (2), data (1), and ops (1). Seniority mix: mid-level (8), senior (7), junior (6), VP (1). All positions posted in the United States.

What projects is The Dallas Morning News working on?

Active initiatives include Business Sunday section redesign, Commerce Street and LinkedIn newsletters, expanded high school football coverage with Statbeat, weather coverage refresh, and pop-up newsroom events to deepen community engagement.