The Economist Tech Stack

Global news and analysis platform scaling subscriptions and data products

Newspaper Publishing London, London 1,001–5,000 employees Founded 1843 Privately Held

The Economist operates a subscription-driven news and data business across 1,001–5,000 employees, with aggressive regional expansion underway in the Americas, EMEA, and ASEAN. Sales hiring dominates the active pipeline (38 of 74 roles), paired with infrastructure adoption (AIOps, Zapier) and a data-heavy tech stack (Salesforce, Amplitude, Tableau, AWS, Azure) — revealing a shift from editorial-first toward revenue optimization through subscriber lifecycle management and EIU data product monetization.

Tech Stack 49 technologies

Core StackSalesforce Amplitude Tableau Active Directory Okta AWS Azure AD Python Go Java TypeScript JavaScript React Next.js LinkedIn Sales Navigator Anaplan Jira Service Management PowerShell Flexera Android iOS Salesforce Marketing Cloud Excel Microsoft Access PowerPoint macOS CUE Google Workspace FileVault BitLocker+17 more

AdoptingZapier AIOps

What The Economist Is Building

◆Challenges

Expanding client base in the americas
Expanding footprint in americas
Sales performance
Improving testing processes
Meeting advertising revenue targets
New employment law compliance
Reimagine product insights
Cost control
Grow footprint across emea markets
Expanding presence in asean

▲Active Projects

Driving revenue growth for eiu data products
Custom events across the americas region
Expanding eiu’s reach into new financial services sub-sectors
Regional growth strategy for americas
Voice interaction flows
Amplitude implementation and governance
Creating digital analytics and experience centre of excellence
Global multi-channel marketing campaigns for b2b engagement
Customer lifecycle communications for b2b subscribers
Launch new subscription campaigns

Hiring Activity

Accelerating75 roles · 35 in 30d

Department

Sales

Marketing

Engineering

Research

Data

Legal

Security

Finance

Seniority

Senior

Mid

Lead

Manager

Director

Junior

Principal

Staff

Notable leadership hires: Sales Director, Commercial Director, Research Lead, Head of Sales

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About The Economist

The Economist publishes news and analysis for a global audience, operating since 1843 from London. The company generates revenue through subscriptions, advertising, and the Economist Intelligence Unit (EIU) research division, which develops proprietary data products for financial services and enterprise clients. Current operational priorities include scaling subscription campaigns across North America and emerging markets, improving digital analytics infrastructure, and expanding EIU's footprint into new verticals. The sales-driven hiring velocity and regional pain points (Americas growth, EMEA footprint, ASEAN expansion) indicate a transition from a primarily editorial operation to a multi-channel subscription and B2B data business.

HeadquartersLondon, London

Company Size1,001–5,000 employees

Founded1843

Hiring MarketsUnited Kingdom, Singapore, India, Japan, Canada, Indonesia, United Arab Emirates, United States

Frequently Asked Questions

What is The Economist's tech stack?

Core systems: Salesforce (CRM), Amplitude (analytics), Tableau (BI), AWS and Azure (cloud). Development: Python, Go, Java, TypeScript, React, Next.js. Mobile: iOS and Android. Identity: Okta, Active Directory. Currently adopting AIOps and Zapier for automation.

What projects is The Economist working on?

Revenue expansion for EIU data products; regional growth in the Americas and EMEA; B2B multi-channel marketing campaigns; customer lifecycle communications for subscribers; digital analytics center of excellence; voice interaction flows for engagement.