McClatchy Media Tech Stack

Regional news publisher reaching 100M+ monthly with video-first social distribution

Newspaper Publishing Sacramento, California 1,001–5,000 employees Privately Held

McClatchy Media operates a multi-title news organization across 1,001–5,000 employees, distributing to over 100 million monthly readers through traditional and digital channels. The tech stack reflects a media company in transition: heavy reliance on social platforms (TikTok, Meta, Instagram, X) and Adobe creative tools for production, paired with marketing/analytics infrastructure (HubSpot, Amplitude, Google Analytics 4, Braze). Hiring skews heavily junior (59% of roles) across operations and media production, with active projects focused on vertical video, newsletters, and social-platform experiments—indicating a push to capture engagement outside owned platforms while managing traditional print constraints.

Tech Stack 22 technologies

Core StackAdobe Premiere Pro Braze Amplitude Python JavaScript Google Ads Meta Ads HubSpot ClickUp TikTok Meta Instagram X Nextdoor Word Adobe After Effects Adobe Audition SQL Google Analytics 4 Microsoft Office YouTube Taboola

What McClatchy Media Is Building

◆Challenges

Building loyal audience
Efficiencies to focus on source-building
Automation to free focus on journalism
Quick daily deadlines
Free up time for journalism
Meeting subscriber demand for outdoor coverage
Grow and retain loyal digital subscribers
Improving reporting efficiency
Grow local news coverage
Add new subscribers

▲Active Projects

Vertical video production
Regular newsletter
Live and virtual events
Newsletters
Experiment with new platforms and cross-promotion
Video production for social media
Print production
Wire report
Digital edition
New brand of community coverage

Hiring Activity

Steady120 roles · 50 in 30d

Department

Ops

Media

Sales

Journalism

Merchandising

News

Marketing

Newsroom

Seniority

Junior

Mid

Intern

Senior

Director

Lead

Staff

Notable leadership hires: Strategic Operations Lead

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About McClatchy Media

McClatchy Media is a regional newspaper publisher with operations across multiple markets in the United States, headquartered in Sacramento, California. The company reaches over 100 million people monthly through local news, investigative reporting, entertainment coverage, and lifestyle content distributed across print, digital, mobile, and social channels. Core strengths include quality journalism, video storytelling, digital publishing, and advertising-supported model. The organization balances traditional newsroom operations (print deadlines, wire reports, local news coverage) with emerging digital priorities: vertical video production for social platforms, newsletter growth, and live/virtual events designed to build direct audience relationships and grow digital subscriber bases.

HeadquartersSacramento, California

Company Size1,001–5,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is McClatchy Media's tech stack?

McClatchy uses social platforms (TikTok, Meta, Instagram, X) for distribution, Adobe Creative Suite (Premiere Pro, After Effects, Audition) for production, HubSpot for marketing automation, Amplitude and GA4 for analytics, Braze for messaging, and Python/JavaScript for engineering. Google Ads and Meta Ads support paid distribution.

What is McClatchy Media working on?

Active projects include vertical video production, newsletter growth, live and virtual events, video production for social media, print production, digital editions, wire reports, and new community-coverage brands. The company is also experimenting with new platforms and cross-promotion strategies to grow and retain digital subscribers.