Create Music Group Tech Stack

Music distribution and publishing platform with AI-driven artist discovery

Entertainment Providers Hollywood, CA 201–500 employees Founded 2015 Privately Held

Create Music Group operates a full-service music platform—distribution, publishing, sync licensing, and studio operations—built on Salesforce, YouTube, and streaming APIs. The stack reveals a business split between content delivery infrastructure (YouTube, Spotify, Apple Music, TikTok) and back-office operations (NetSuite, Salesforce, Tipalti). Active adoption of RAG, OpenAI, and Anthropic alongside projects in AI-driven A&R discovery and marketing automation agents suggests the company is pushing beyond traditional label services into AI-powered artist identification and campaign orchestration—a capability gap in legacy music infrastructure.

Tech Stack 52 technologies

Core StackSalesforce Google Analytics Looker NetSuite Jira AWS PHP Laravel MySQL Redis Elasticsearch TikTok YouTube Excel Formstack SQL Google Sheets Meta SoundCloud Spotify Apple Music Genius Tipalti Google Workspace Microsoft Office FTPS CSV GCP OAuth 2.0 IAM+16 more

AdoptingRAG OpenAI Anthropic dbt

What Create Music Group Is Building

◆Challenges

Accessibility governance production efficiency
Catalog acquisition targets
Inconsistent legal processes
Legal risk mitigation
Scaling ai to production
Data gaps
Complex workflows
Reporting needs
Complex workflow simplification
Identifying the right problems

▲Active Projects

Design system
Ai-driven a&r discovery
Short-form tiktok and reels content for major entertainment clients
Outbound outreach campaigns
Modular next-generation platform
Marketing automation agents
M&a catalog valuation forecasting
Post-acquisition integration
Lead qualification and pipeline maintenance
Domain-driven design implementation

Hiring Activity

Accelerating60 roles · 35 in 30d

Department

Finance

Legal

Ops

Data

Design

Engineering

Marketing

Sales

Seniority

Senior

Mid

Intern

Lead

Junior

Director

Manager

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About Create Music Group

Create Music Group provides a hybrid major-label–independent-artist service: music distribution across streaming platforms, publishing administration, sync licensing, and recording studio access. The company serves independent artists, labels, and entertainment brands in the United States and Canada, with 201–500 employees headquartered in Hollywood. Revenue models span per-release distribution fees, publishing sync placements, studio rental, and platform-monetization services (YouTube content ID, TikTok licensing). Current scaling efforts include M&A catalog integration, demand-side platform modernization (next-generation modular architecture), and operational standardization (design systems, legal process automation).

HeadquartersHollywood, CA

Company Size201–500 employees

Founded2015

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Create Music Group use?

Core: Salesforce (CRM), NetSuite (ERP), Looker (analytics), Tipalti (payments). Delivery: YouTube, Spotify, Apple Music, SoundCloud, TikTok. Backend: Laravel, MySQL, Redis, Elasticsearch, AWS, GCP. Now adopting OpenAI, Anthropic, and dbt for AI and data modeling.

What is Create Music Group working on?

AI-driven A&R discovery platform, short-form content creation (TikTok/Reels) for artists, marketing automation agents, M&A catalog valuation and integration, design system overhaul, and modular next-generation platform architecture. Pain points include scaling AI to production, data gaps, and legal process standardization.