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cosnova Tech Stack

Global cosmetics manufacturer scaling marketing data and AI-driven personalization

Personal Care Product Manufacturing Sulzbach, Hessen 501–1,000 employees Privately Held

Cosnova is the sixth-largest decorative cosmetics company worldwide, operating across seven countries with roughly 1,000 employees. The company is mid-market in scale but enterprise in ambition: active projects center on building a data backbone for AI, implementing a global media operating system, and establishing cross-channel journey automation—all supported by a modern marketing-heavy tech stack (Salesforce, HubSpot, Braze, Bloomreach, Tableau, AWS, Python, SAP S/4HANA). The hiring velocity is accelerating, with 20 roles posted in the last 30 days and a 5:1 marketing-to-engineering ratio, indicating a company prioritizing go-to-market execution and marketing operations maturity over core product engineering.

Tech Stack 25 technologies

Core StackCanva Adobe Photoshop SAP AWS SAP S/4HANA Tableau Python Braze HubSpot Salesforce Klaviyo Meta Google TikTok Pinterest PowerPoint Excel Outlook CapCut Microsoft Office SQL Instagram SAP EWM Windows Bloomreach

What cosnova Is Building

◆Challenges

Integrating data from multiple sources
Growth levers identification
Fragmented marketing organization
Efficient budget allocation
Increasing complexity
Establishing structured test & learn approach
Integration challenges
Enabling regional media hubs
Implementing global media frameworks
Expanding local team

▲Active Projects

Cross-channel journey implementation
Personalization & segmentation foundation
Building data backbone for ai platform
Global media operating system (gmos) scaling
Incrementality testing framework design
Marketing data model integration
Automated marketing journeys
Regional business development strategy
Technical use cases from crm, social, web, content & paid
Global media-operating system

Hiring Activity

Accelerating40 roles · 20 in 30d

Department

Marketing

20

Sales

5

Data

3

Engineering

2

Ops

2

Product

2

Design

1

Finance

1

Seniority

Senior

19

Intern

13

Mid

3

Lead

2

Director

1

Manager

1

Notable leadership hires: IT Operations Lead, Global Media Lead

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About cosnova

Cosnova manufactures and distributes decorative cosmetics globally, operating as a family business with headquarters in Germany and regional offices in the USA, Italy, France, Brazil, South Africa, and China. The company serves the mid-to-premium mass-market segment with a focus on price-to-performance positioning and inclusive beauty messaging. Operations span traditional manufacturing, distribution, and direct-to-consumer or retail channels. The company emphasizes sustainability and social responsibility initiatives alongside commercial growth.

HeadquartersSulzbach, Hessen

Company Size501–1,000 employees

Hiring MarketsGermany, Brazil

Frequently Asked Questions

What tech stack does Cosnova use?

Cosnova uses Salesforce, HubSpot, Braze, and Bloomreach for marketing automation; SAP S/4HANA and SAP EWM for supply chain and enterprise resource planning; Tableau for analytics; AWS for cloud infrastructure; Python for data; and Adobe, Canva, and CapCut for creative work.

Where is Cosnova headquartered?

Cosnova is headquartered in Sulzbach, Hessen, Germany. The company operates regional offices in the USA, Italy, France, Brazil, South Africa, and China, with active hiring in Germany and Brazil.