Financial operations platform for Brazilian SMBs and accountants
Conta Azul operates a cash-flow and accounting platform designed for small business owners and their accountants in Brazil. The stack is polyglot (Go, Java, React, Vue, Angular) and cloud-native (Kubernetes, GCP, AWS, Kafka), reflecting an engineering-heavy org scaling rapidly. Active projects center on partner-channel growth, LLM integration, and app adoption mechanics—while pain points around low app adoption and maintaining partner value suggest the company is transitioning from direct SMB sales toward a partner-led distribution model.
Notable leadership hires: Product Head for Partners, Tech Lead Backend, Audiovisual Production Lead, Head de Engenharia
Conta Azul serves small and medium business owners in Brazil, providing integrated financial management, inventory control, and cash-flow visibility alongside accounting compliance tooling. Founded in 2012 and headquartered in Joinville, SC, the company operates with 501–1,000 employees. The platform bridges business owners and their accountants on a single workspace. Current operational focus spans three areas: accelerating adoption through app redesign and onboarding, expanding via a partner program (programa de parcerias / ca mais), and introducing LLM-driven features to simplify financial workflows.
Backend: Go, Java, Spring Boot, Jakarta EE. Frontend: React, Vue, Angular. Infrastructure: Docker, Kubernetes, GCP, AWS (Lambda, SNS/SQS). Data: Kafka, RabbitMQ, Prometheus, Grafana. CRM and support: Salesforce, HubSpot, Zendesk.
LLM-based solution implementation, app onboarding and store redesign, A/B testing framework, partner program expansion (programa de parcerias), growth loops for acquisition and monetization, and partner success planning.
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