Circana Tech Stack

AI-powered demand intelligence platform for CPG, retail, and media brands

Market Research Chicago, Illinois 5,001–10,000 employees Privately Held

Circana operates a data and AI platform serving 7,000+ brands and retailers across 25+ industries. The tech stack spans .NET/C#, SQL Server, Azure, and big-data tools (Hadoop, Spark, Hive), with heavy adoption of Power Platform and Copilot Studio — indicating a shift toward Microsoft automation and copilot-driven workflows. Hiring is skewed heavily toward data roles (97 open positions) and senior-level staff, reflecting scaling demands in AI deployment and client configuration work, while internal pain points center on process inefficiencies and automation transformation.

Tech Stack 117 technologies

Core Stack.NET C# C++ SQL Server Python Hadoop Apache Spark Scala PySpark Oracle PostgreSQL Delta Lake Java Linux AWS Apache Airflow Jira Confluence OpenAI Azure UiPath Visual Basic SQL Hive PowerPoint Excel HDFS Google Meta Outlook+85 more

AdoptingPower Automate Power Platform Copilot Studio

What Circana Is Building

◆Challenges

Identifying growth opportunities
Improving client performance
Understanding market performance
Process inefficiencies
Automation transformation initiative
Pricing
Ensuring renewal accuracy
Ensuring client satisfaction
Ensuring data program compliance
Managing weekly production process

▲Active Projects

Market analysis
Liquid data platform sales
Ai solution deployment for cpg, general merchandise, and retail clients
Client configuration of emiri
Consulting projects for customers using advanced technology and data analysis tools
Supporting client performance analysis
Advancing ai solutions for mid-market clients
Best in class suite for new clients
Ai-enabled service catalog automation
Collection of promotional activity

Hiring Activity

Steady300 roles · 120 in 30d

Department

Data

Sales

Engineering

Marketing

Ops

Support

Finance

Consulting

Seniority

Senior

Mid

Junior

Intern

Manager

Director

Lead

Notable leadership hires: Client Success Director, Engagement Lead, Analytics Director, Automation Services Director

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About Circana

Circana measures and accelerates demand through AI-powered data visualization and market intelligence. The company partners with brands, retailers, and media outlets to translate purchasing behavior data — both online and in-store — into actionable insights. With a 100-plus-year operating history (formerly IRI and NPD), Circana serves the largest names in CPG, general merchandise, and retail, and its insights are cited by Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, and USA Today. The operating footprint spans 16 countries and includes consulting, analytics, and success functions alongside core engineering and sales.

HeadquartersChicago, Illinois

Company Size5,001–10,000 employees

Hiring MarketsSouth Africa, Germany, United States, India, United Kingdom, Australia, Greece, France

Frequently Asked Questions

What tech stack does Circana use?

Core stack: .NET, C#, SQL Server, Azure. Data layer: Hadoop, Apache Spark, Hive, Delta Lake, Apache Airflow. Analytics: Python, PySpark. Databases: Oracle, PostgreSQL. Currently adopting Power Automate, Power Platform, and Copilot Studio.

What is Circana working on?

Active projects include AI solution deployment for CPG and retail clients, liquid data platform sales, AI-enabled service catalog automation, client configuration of Emiri (their platform), and advancing AI solutions for mid-market clients.