YouTube and social video ad placement platform with contextual performance analytics
Channel Factory operates a contextual targeting platform (ViewIQ) for YouTube, social, and CTV advertising, built on a data-heavy stack (Python, PySpark, PostgreSQL, Apache Iceberg, Looker) and actively scaling infrastructure to handle campaign optimization. The hiring mix reflects sales-led growth (marketing and sales 47 roles) paired with engineering and data teams (32 combined) — consistent with a managed-service + self-service SaaS model requiring both account management and continuous platform optimization.
Notable leadership hires: Sales Director, Client Service Head
Channel Factory helps advertisers place video ads on brand-suitable and contextually relevant inventory across YouTube, social platforms, and CTV. The core product, ViewIQ, analyzes YouTube channels and videos to recommend or block placements, available both as a managed service and self-serve dynamic whitelists/blacklists integrated into DV360 and Google Ads. The platform operates in 36+ languages and uses historical campaign performance data to continuously adjust targeting recommendations. Founded in 2010 and headquartered in City of Industry, California, the company employs 501–1,000 people across 15 countries and maintains active projects around campaign optimization AI, video campaign launches, analytics infrastructure, and new social media offerings.
The ViewIQ platform uses Python, PySpark, PostgreSQL, Apache Iceberg, and OpenSearch to analyze YouTube channels and videos, then deliver contextual suitability recommendations via DV360 or Google Ads.
Channel Factory hires across 15 countries including the United States, Mexico, United Kingdom, Germany, India, Japan, Australia, France, Sweden, and others. Headquarters is in City of Industry, California.
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