AI performance and coaching platform for frontline and contact center teams
Centrical builds an AI-driven performance, coaching and engagement platform for frontline teams, running on a .NET and SQL Server core with AWS serverless messaging (SQS, SNS, Lambda). The stack now layers LangGraph, LangChain, AWS Bedrock, OpenAI and Anthropic on top, matching active work on LLM-based coaching and real-time voice simulations. Senior-heavy engineering hiring in Israel also targets production automation and an AI operations agent.
Centrical, founded in 2013 and headquartered in New York, sells a performance experience platform aimed at frontline employees, with heavy use in contact centers. The product combines performance management, coaching, quality management, microlearning, employee feedback and gamification, plus a conversational AI assistant for frontline managers. The company has 51–200 employees, offices in New York, Tel Aviv and London, and serves enterprise customers across 150 countries in 40 languages.
Centrical runs on C#, .NET Core, ASP.NET MVC and SQL Server, with Angular and React front ends, AWS (Lambda, SQS, SNS, DynamoDB), Redis, MongoDB, Elasticsearch, and Orleans and Akka for concurrency.
Yes. Its stack includes LangGraph, LangChain, AWS Bedrock, OpenAI and Anthropic, and job posts describe LLM-based coaching systems, real-time voice simulations and an AI operations agent.
Current hiring is focused in Israel and skews toward senior engineering roles, with smaller product and support openings. The company also has offices in New York and London.
Other companies in the same industry, closest in size
Centrical's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.